The SEO KPIs and metrics top ranking sites are tracking

Ultimately, return on investment (ROI) looks different for every campaign and even every business. Whether you’re looking for sign-ups, brand awareness or product purchases, knowing what qualifies as a result for you is vital first and foremost.   However, the KPIs below are useful to determine the performance of your SEO agency whatever your objective […]

How to increase website traffic with content

When it comes to writing for SEO, you should have identified one of two objectives.   To acquire qualified website traffic from search engines To encourage or increase brand engagement on external platforms by providing value   The purpose of your SEO content should fulfil either of these roles (note it can be both) and […]

How to strategically build your social media following

Building a qualified social media following feels a bit like a dark art for many. As a digital marketing agency we get it all the time: ‘can you get me 10,000 followers?’  Of course this is appealing to everyone who has an interest in growing or maximising their online presence – but it’s important to […]

Launching an online business with SEO and PPC

When CH&Co Group was launching its online agency, Go Ask eve, Patch was chosen as the digital partner. We joined the project team pre-launch and one of our first roles was to design a plan that would quickly establish the brand and generate sales while working towards a longer-term position. One of our first roles […]

How to decide on keywords for SEO

Deciding on keywords for SEO can be difficult. When it comes to search volume it’s commonly thought that bigger is better, so there’s a tendency for the uninitiated to develop a keyword strategy that is built up of broad, high-volume keywords that apply to the brand’s products and services. But there are smarter ways to […]

Case Study: Developing a web presence for Vita Mojo OS

Vita Mojo has a mission to revolutionise the way we order food in restaurants and eating establishments. Founded with a passion for nutrition and adapting restaurant menus to cater fort varying dietary requirements, they developed a restaurant operating system that provides customers with the ability to customise every menu item, displaying all ingredients, allergen information […]