How to strategically build your social media following

Building a qualified social media following feels a bit like a dark art for many. As a digital marketing agency we get it all the time: ‘can you get me 10,000 followers?’

Of course this is appealing to everyone who has an interest in growing or maximising their online presence – but it’s important to understand that it’s not black and white and it’s not even always worth it. Yes, really – coming from the social media agency.

How to choose keywords for SEO

We’re an SEO Agency. How to decide on keywords for SEO is a common question our clients ask. This guide explains how to choose SEO keywords and the things you should consider when deciding which keywords to pursue.

This is not a guide to doing SEO keyword research. It’s a guide to choosing the best keywords for SEO. If you’re looking for advice on doing keyword research. Search Engine Journal has one of the best in our opinion.

The 5-hour social media community manager’s work week

Five hours? Surely not… Yes – you can run a brand’s social media in five hours and do a really good job, you just have to be efficient and know a few hacks to get the most done with the least time.

There is no one-size-fits-all approach to community management, and this is by no means the secret to social success for every brand, but if your brand needs a social media presence and you have limited time to achieve it, this guide will ensure that you’re taking pro-active steps to develop your brand’s online community until you have enough time or resource to develop a full social media strategy.

Website Launch SEO Checklist

When it comes to launching a new website, it’s important that developers and SEOs work in partnership. If your website isn’t built to be SEO-ready, it can cause a whole load of website launch problems that you’ll only end up having to fix sometime later – so save your time (and sanity) and get them sorted […]

How to turn your website visitors into customers

When we start speaking to new clients, we often see the same problems from time to time: we hear that they’ve increased website visitors exponentially over the past two years or so, but leads and sales haven’t increase at all. More visitors and no increase in conversion rates usually point to one or some of […]

How to write a marketing strategy

Writing a marketing strategy can seem like a big task. It can be difficult to know where to start with so many channels available – especially in the digital sphere – but we’ve outlined the key things to consider when writing a marketing strategy to ensure it’s logical, effective, simple and accountable.

Time saving social media tips

Social media community management for a brand can be time-consuming, frustrating, boring, tiring and difficult yet some make it seem so effortless. It’s not enough to post a few Tweets and hope for the best, but in the same regard, most brands can’t afford a social media team and have to do the best they can with as little time as possible.

True social media success comes from time spent, well, doing social media. Time spent on engagement, time spent thinking about your audience and how best to appeal to them, time researching the things they care about, developing a content strategy and knowing how to publish the content to get maximum exposure and most importantly, just being social in your online industry community. But don’t let that put you off or worry that managing your brand’s social media is going to take up too much time: we’ve shared our top time-saving tips so you can get your life back, and stop starting at a blank screen trying to come up with tomorrow’s Tweet.

10 easy SEO wins for SMEs

Generally speaking, SEO is a long game. It’s common to see benefits in rankings and website traffic as a result of your optimisations months after making them, and it’s a changeable landscape. Websites age, backlinks become toxic, algorithms evolve, links break.

You don’t have to be a guru to make some quick SEO updates – besides, the tricky stuff is what we’re here for, right?

If you’ve got a little time on your hands, there are always improvements to be made. We’ve compiled a list of 10 easy SEO wins that’ll give your search visibility a boost, increase website traffic and improve user experience:

Google Ads for SMEs

Google Advertising is such a valuable tool for businesses of any size to bring in qualified clicks to their products or services – if it’s done properly. There are a number of considerations to ensure that your campaigns are cost-effective and bringing in the return on investment to make it worth your while. But how? We’ve shared our guide to getting the most out of Google Ads for SMEs.

10 things I wish I knew before my first website project

Isn’t hindsight a wonderful thing? There are members of the team at Patch who have been developing websites and project managing them for decades, and boy is there a lot to consider. Whether you’re a business owner or a marketing professional about to brief and project manager your first web build, we’ve put together our guide on cutting the annoying and time-sucking blips from your project, utilising everything we’ve learned over the years – oh, if we knew then what we know now…