Why your organic click-through rate is low

A low organic click-through rate from search shows that your website isn’t working hard for you when it comes to gaining the right visitors. High traffic volumes might feel like a win for you, but if they’re not qualified, sticking around or even choosing your search result to begin with, not only will your click-through […]

The SEO KPIs and metrics top ranking sites are tracking

Ultimately, return on investment (ROI) looks different for every campaign and even every business. Whether you’re looking for sign-ups, brand awareness or product purchases, knowing what qualifies as a result for you is vital first and foremost.   However, the KPIs below are useful to determine the performance of your SEO agency whatever your objective […]

How to increase website traffic with content

When it comes to writing for SEO, you should have identified one of two objectives.   To acquire qualified website traffic from search engines To encourage or increase brand engagement on external platforms by providing value   The purpose of your SEO content should fulfil either of these roles (note it can be both) and […]

How to decide on keywords for SEO

Deciding on keywords for SEO can be difficult. When it comes to search volume it’s commonly thought that bigger is better, so there’s a tendency for the uninitiated to develop a keyword strategy that is built up of broad, high-volume keywords that apply to the brand’s products and services. But there are smarter ways to […]

10 easy SEO wins for SMEs

Generally speaking, SEO is a long game. It’s common to see benefits in rankings and website traffic as a result of your optimisations months after making them, and it’s a changeable landscape. Websites age, backlinks become toxic, algorithms evolve, links break. You don’t have to be a guru to make some quick SEO updates – […]