Marketing Strategies for Event Service Providers
As a service provider in the events industry, you want to work with a marketing agency that understands the industry and the clients you serve.
As a business, we understand that the majority of your time is consumed by serving your clients, and sometimes there’s just not enough time in the day to get everything done! Ultimately, we know you are looking for an agency to provide you with a marketing strategy that engages with your audience, drives traffic, and generates leads. Since 2010, we’ve been instrumental in helping companies achieve their targets – increasing bookings and revenue.
How do we do that? By utilising the best digital marketing channels, including SEO, paid advertisements, and social media, along with expert web development and content creation, we know how to target the right audience at the right time. From event catering through to event management, we can help your event services business bring in qualified and valuable traffic through our tailored marketing strategies.
Specialists in Marketing for the Events Industry
We’ve tailored our services around the needs of our events industry clients, so should you wish to work with us, you can either take advantage of the full offering or work with us on specific marketing activities or projects, as per your needs. Think of us as an extension of your team! If you’re struggling with knowing where to start, get in touch, and we’ll work with you to understand what services will benefit you most, and take it from there!
We’re 100% ‘faff-free’, so you’ll get the jargon-free facts from us – meaning you can make a clear and informed decision about working with us and how we can help your event services reach ever greater hights.
Campaigns Built on Strategy
As digital marketing specialists; we are experts at studying your client base and establishing the best course of action for seeking them out, and turning them into engaged customers.
We know that ultimately, you want to see a positive return on your investment. Our digital marketing initiatives are KPI-focused and data-driven, meaning that we will ensure measurable targets are based on achieving your ultimate goals.
We take a 4 pronged approach to strategy building with our clients.
- Asses – your previous strategy, current brief, goals and objectives.
- Plan & Research – your target market, current market conditions and future trends.
- Create – a strategy that meets your needs, to be approved by you.
- Execute – by putting the plan’s ‘wheels’ in motion, including interactive dashboards so you can see our progress every step of the way.
Our Approach:
Our team will work with you to develop a thorough understanding of your target buyers, and determine the most effective channels to advertise your services on. We are able to create an end-to-end strategy that we can also implement for you, or we can advise you at specific parts of your advertising journey according to your needs. By getting to know your buyers, we build audiences that match the exact profiles of the clients you want to work with! We use behavioural targeting to create brand awareness; ensuring your brand reaches qualified prospects at exactly the right time!
We don’t believe in flooding you with acronyms or vague terms that you can’t see translating into your daily activities. You already have enough on your plate, so a marketing strategy powered by Patch is one less thing for you to worry about!
Monitoring and optimising for best performance
Your target market is influenced by an unlimited number of factors. It means the best approach now, may not be the best approach in the future. Everything from consumer confidence to the publics’ preference to interact with certain challenges, images, colours, or words will impact how consumers engage (or don’t) with different messages, mediums, brands, products, and services.
We provide an online performance dashboard that will bring all marketing performance data into one place alongside your website’s analytics.
The performance dashboard will become the centre of regular meetings with your account manager as it’s used to review performance and share learnings between teams.
Want to talk?
Contact us for a chat about your marketing and growth goals and we’ll tell you if we’re the right agency to reach them, and if we can… how we’ll do it and when you’ll see results.
Services
Event Planners look for event services in a variety of ways. Ensuring you are on the most relevant listings, and that they are optimised correctly is essential for lead generation. Managing that process on an ongoing basis is a full-time job!
Our experts can handle your listings so you don’t have to – creating and updating copy & imagery, and monitoring leads. We can also analyse your existing listings and make recommendations for improvement. Our copywriting and content team will work with you to define a strategy that works for you – they are awesome at using the power of words and visuals to draw in potential clients.
Getting your services out there can be time-consuming. We take the leg work out of the process by finding the best websites and publications that are of interest to a client’s target audience – saving you time in finding the most effective ad space. Understanding your audience is vital to maximizing the use of your budget for media buying – we provide a full media buying service; including everything from channel research and recommendation based on target markets and their buyer journeys to negotiation, bookings, management and performance reviews.
Our media buying process looks like this : We do all the channel research, make contact with the relevant media channels on your behalf, make your bookings and send over deadlines (providing specifications and contacts for any design work); then we provide you with performance reviews to show your return on investment.
We also provide our clients with a channel management service – where we ensure all of your listings are up to date and optimized in accordance with your current activity and promotions – enabling you to get on with business as usual!
E-mail marketing is a great way to reach new audiences, and improve conversions. It also serves as a great way to re-engage your existing client base – keeping your services at the forefront of planners’ minds.
Our approach to e-mail marketing doesn’t include any overly eager, annoying sales messaging or ‘spammy’ practices that will end up with your e-mails in your client’s junk or unsubscribe list. Our team will create an e-mail marketing strategy that keeps your target audience interested in your services, leading to new and repeat business.
Our expert team can create a bespoke plan for you that covers strategy, content, execution and analysis after each campaign. Alternatively, we can help you with a specific part of the process if that’s all you require. Get in touch with us today to find out more.
We know that YOU know the power of social media, and it’s where a lot of your potential clients are. Keeping up with trends, as well as having a consistent content strategy in place, however, is easier said than done. Our strategies include both organic and paid social media marketing, engaging your target audience with creative content.
The aim of any social media marketing is to ultimately either drive traffic or generate leads for your event services. This is achieved through content that educates, informs and engages with your audience.
As event services marketing experts, we are well equipped to assist you at all stages of your social media marketing journey – whether you are looking to build and execute a strategy with ongoing support, or require ad-hoc assistance for a specific campaign – Patch has it covered.
Our approach to SEO is focused on meeting client objectives, whether that’s launching a service provision, product, or website. Our SEO team can help boost business in your desired markets using an expert blend of content and technical SEO practices – providing you with a full-service approach to SEO.
Search engine optimisation (SEO) is the practice of increasing the visibility of a brand in search engines. In our opinion, a successful SEO strategy is one that puts your services in front of the right target market, at every stage of the customer journey as they use search engines to look for products and services. Our objective when employing SEO strategies is to make sure our clients’ websites are found in search engines again and again as their customers are looking for the perfect event services for their event, researching & making an enquiry that leads to a booking.
We also provide our clients with an interactive marketing performance dashboard. It allows them to analyse the performance of their SEO activity in real-time. It provides all metrics including ranks, traffic, goal conversion, organic search queries, backlinks and much more.
Great content is easy to spot, but not so easy to create! We approach content production with a goal-oriented mindset. Our experienced writers provide a multitude of types of copy and written content – making writer’s block a thing of the past for you!
We produce copy that ranges all the way from short-form social media captions to e-mail marketing content, and press releases If you already have a strategy in place and are looking for some ad-hoc support – we can do that! If you’re stuck at ground zero with no idea where to start and need the whole gambit taken off your hands – you’re in the right place!
Get in touch with us for some advice or a quote (no pressure or cringy sales tactics – and that’s a Patch promise!)
As a marketing agency serving the events industry, our expert team have been building an online presence for brands since 2010, and in that time have designed, built and maintained websites for businesses at varying stages of their lifecycle. Whether you need your existing site optimized, a single landing page or an entirely new website, our experienced web development team can do it all.
Our clients come from a variety of niches within the industry, with web projects that vary in size and functionality. Our team have the capabilities to advise, optimize and develop according to your needs, making your vision a functioning reality. We know that generally speaking, the ultimate goal is to attract more visitors to your site and increase the likelihood of these visitors making an enquiry and booking with you. So along with your brief objectives, we always keep this ultimate goal in mind.
We’re a Google Partner PPC event services marketing agency in the events industry that provides PPC services for search, content distribution, social media, display and video channels. Our agency has managed PPC campaigns for some of the most competitive brands in the world. We have a track record of demonstrating ROI and helping our clients grow their businesses with PPC marketing.
We focus on qualified acquisition and lead generation – tracking campaign performance from the first click-through, to the sale and every step in between. Our approach to campaign structuring allows us to test, learn and adapt quickly to performance data so the event services brands we work with are always getting the most from their PPC budgets.
The Support You Need
We realise that as a company that serves the events industry, you have changing needs and priorities – taking international, national; and local circumstances into account.
Think of us as an extension of your existing team – we are able to provide the level of support you need – when you need it. We support, advise, and consult with our clients providing the knowledge, value and resources that enable them to meet long and short-term goals. Let us know what your goals are, and we can create, analyse, and execute the right marketing plan, the right way for you.