Octoplus - Venue Listings Service
Make venue listing audits effortless with Octoplus — ensure your listings impress buyers without the hassle.
We’ve developed an innovative channel management solution, to take the pain out of this painstaking task. Octoplus was specifically designed with venues in mind, helping you optimise the visibility of your directory profiles and maximise lead generation potential.
Managed in-house by our expert team, Octoplus comes in a range of options to suit your bespoke needs and budget. First, we’ll carry out an audit of every website where your venue is listed. We’ll review these with a fine-tooth comb, making observations and recommendations on how to improve before implementing any changes, with your approval.
Don’t just take our word for it.
View our workWhat does Octoplus offer?
Complete venue listing audit across all platforms
Centralised content management for multiple directories
Profile optimisation and enhancement
Image uploads and gallery management
Descriptive copy updates and improvements
Seasonal content refreshes
Regular review and recommendations
Directory relationship management
Profile visibility enhancement
Ongoing profile maintenance
You spoke, we listened… we’ve got you
Since 2010, we’ve been working with many of the UK’s leading events venues to deliver result-driven marketing strategies. We’ve heard it said countless times that while maintaining directory listings and keeping profile content up to date is a crucial part of the mix, it’s also a never-ending challenge.
In fact, when surveyed, here’s what we discovered:
- 82% of venues utilise listing sites to generate business
- 77% described updating listing websites as ‘painful and annoying’
- 93% spend up to 1 hour updating each listing site
- 73% postpone or put off updating venue listing sites because it’s arduous
And it’s no wonder this is considered such a ‘necessary frustration’. With at least 75 identified venue directory websites to promote your business on, effective channel management takes commitment and consumes precious resource. Despite the high proportion of venues relying on listings to secure new business, many struggle to allocate the amount of time it takes to keep content up to date. This is often detrimental to a potential buyer’s perception of your venue, as inaccurate, dated and ineffectual content is an instant turn off.
“Thanks to Patch’s venue listing audit we saw an increased conversion rate of 14% through our venue listing partner websites.”
Rowan Kitching
Former Director of Catering and Events at The HAC
“Having our listings up to date is crucial, ensuring that our prospective clients are getting accurate, current information as well as the latest imagery of our wonderful rooms. Because we have numerous listings, this is often very time consuming and is a task overlooked when the team must prioritise responding to enquiries and delivering events.
Having Patch capture that information once and then update all our listings in one go was so valuable and has enabled us to focus on responding to enquiries and converting business. It also helps us keep our brand voice and messaging consistent across all platforms, reinforcing who we are and our what we have to offer.”
Amie Murphy
Venue Business Development and Marketing Manager at {10-11} Carlton House Terrace
Why Octoplus?
We’ve been managing venue listings and directories since 2010
We’re a full-service marketing agency. We can provide additional services such as SEO, copywriting, media buying, or web development
We focus on optimising the listings that actually drive enquiries for your venue
We have a track record of maximising ROI from directory profiles across the events and hospitality sector
We take a tailored approach to channel management, not a one-size-fits-all strategy
We’re honest and transparent. We’ll recommend removing listings that aren’t delivering results
One submission to us updates 40+ platforms—saving you hours of repetitive work
Data-driven reviews ensure your profiles stay current and competitive
Regular audits identify opportunities to improve visibility and lead generation
Full-service support means Octoplus integrates seamlessly with SEO, content, and wider marketing activity
Navigating Venue Directories
Keeping information consistent and up to date requires significant time and attention. It’s no wonder this is considered such a ‘necessary frustration’. With at least 75 identified venue directory websites to promote your business on, effective channel management takes commitment and consumes precious resource. Despite the high proportion of venues relying on listings to secure new business, many struggle to allocate the amount of time it takes to keep content up to date. This is often detrimental to a potential buyer’s perception of your venue, as inaccurate, dated and ineffectual content is an instant turn off.
Introducing Octoplus
As we mentioned, we’ve got you! Octoplus is our innovative channel management solution designed with venues in mind, helping you optimise your directory visibility and maximise lead generation.
Managed in-house by our expert team, we start with a thorough audit of every site where your venue is listed, making observations and recommendations before implementing any approved changes.
Here’s the game changer: whether your venue appears on four or 40+ websites, you only need to submit your latest news, images, copy, packages, and specifications once. We’ll refresh all your listings and carry out regular reviews, ensuring seasonal and milestone updates are made to maximise your ROI.
Save time, money and resources with Octoplus
We know there are limitless ways you and your team could better spend your time. Octoplus handles the tedious work of updating listings across multiple websites, so you don’t have to.
No more logging in everywhere, chasing updates, or worrying about outdated information. By streamlining your listings, Octoplus frees your team to focus on running your venue, improving guest experience, and boosting bookings. With regular reviews and updates, your listings are always accurate, optimised, and performing at their best, giving you maximum visibility and ROI with minimal effort.
Things we’re proud of
3y 9m
Total client average contract
5y 2m
Current client average contract
187%
Average web conversions increase YOY
our team
Meet the team
Melissa Tyler
Account Director
Since joining Patch in 2018, Mel has redefined how data and creativity come together in marketing. Her expertise in social media and omnichannel marketing strategy is matched only by her ability to innovate and build meaningful relationships across the events industry. Mel’s talent for fresh, results-driven ideas has cemented her role as a key player in the team’s success.
Jackson Clark
Managing Director
When Jackson founded Patch in 2010, he envisioned a company that would support and recognise the power of the events and venue industry through effective marketing. Known for his magnetic personality and extensive network, Jackson has built Patch into a trusted name in the sector. His leadership combines a genuine passion for collaboration with a clear vision for driving impactful results.
Tony Hill
Account Director
Tony has an unrivalled understanding of SEO and the ability to simplify even the most intricate marketing goals. Since joining Patch in 2020, he has earned a reputation for his methodical approach and an unwavering commitment to delivering results. Tony’s depth of knowledge and strategic mindset make him a cornerstone of Patch’s client success stories.
case studies
Featured work
testimonials
Great people,
saying great things
What a team! For more than 10 years Patch have supported our venue in all aspects of marketing, including creating our fabulous new website for
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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Jackson, Melissa and the whole Patch team are absolutely brilliant. Always up for a challenge and with the skill and know-how to drive it to
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We have worked with patch for close on about 8 years now. All I can say is that they are an incredible team to work
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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Patch have an exceptional knowledge of the UK events industry, and a proactive and innovative approach to marketing and digital services. Highly recommended.
Jackson and team Patch are, to quote Tina Turner, ‘simply the best’… If you are a business that wants a strong industry presence, which ultimately
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Jackson and the team are just amazing. We worked with them for our SEO on the website and during the period of their support, our
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I have had the pleasure of working with Jackson and the Patch team across a number of my roles, and they are always fantastic to
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