You spoke, we listened… we’ve got you
Since 2010, we’ve been working with many of the UK’s leading events venues to deliver result-driven marketing strategies. We’ve heard it said countless times that while maintaining directory listings and keeping profile content up to date is a crucial part of the mix, it’s also a never-ending challenge.
In fact, when surveyed, here’s what we discovered:
- 82% of venues utilise listing sites to generate business
- 77% described updating listing websites as ‘painful and annoying’
- 93% spend up to 1 hour updating each listing site
- 73% postpone or put off updating venue listing sites because it’s arduous
And it’s no wonder this is considered such a ‘necessary frustration’. With at least 75 identified venue directory websites to promote your business on, effective channel management takes commitment and consumes precious resource. Despite the high proportion of venues relying on listings to secure new business, many struggle to allocate the amount of time it takes to keep content up to date. This is often detrimental to a potential buyer’s perception of your venue, as inaccurate, dated and ineffectual content is an instant turn off.
Introducing Octoplus
As we mentioned, we’ve got you! We’ve developed an innovative channel management solution, to take the pain out of this painstaking task. Octoplus was specifically designed with venues in mind, helping you optimise the visibility of your directory profiles and maximise lead generation potential.
Managed in-house by our expert team, Octoplus comes in a range of options to suit your bespoke needs and budget. First, we’ll carry out an audit of every website where your venue is listed. We’ll review these with a fine-tooth comb, making observations and recommendations on how to improve before implementing any changes, with your approval.
Now, here comes the game changer. Whether you’re featured on four or 40+ websites, you need only submit your latest news, images, descriptive copy, packages and specifications to us one time. We’ll take care of the rest, refreshing all your listings with new content. We’ll also carry out regular reviews and make further recommendations, to ensure seasonal and milestone updates are consistently made, maximising your ROI potential.
Having Patch capture that information once and then update all our listings in one go was so valuable and has enabled us to focus on responding to enquiries and converting business. It also helps us keep our brand voice and messaging consistent across all platforms, reinforcing who we are and our what we have to offer.”
Save time, money and resources with Octoplus
We know there are limitless ways you and your team could better spend your time. You can thank us later.
Want to talk?
To learn more about how Octoplus can benefit your venue, get in touch with our team today!
Just drop us a line at octoplus@patch.marketing, or call 01892 572 700.
