SEO
Our SEO approach goes beyond the rankings, it’s about understanding your audience’s needs and delivering exactly what they’re searching for, driving meaningful results.
You want your domain to be the answer that any search engine presents to users. Our tailored SEO services are designed to do more than just improve rankings; they connect your brand with the right people at the right time. Search behaviour and algorithms are constantly evolving, and so is our approach. Our services are built around your business goals, ensuring that every strategy we implement drives meaningful results for your unique market position.
We improve your online presence to ensure you’re visible, but visibility alone isn’t enough. Through strategic content optimisation, trust-building signals, and user experience enhancements, we transform casual browsers into engaged customers. Our goal isn’t simply to drive traffic to your website; it’s to attract qualified visitors who are ready to take action.
Don’t just take our word for it.
View our workOur SEO services
SEO strategy
Link building strategy
On-page SEO
Off-page SEO
Technical SEO
Local SEO
SEO content production and optimisation
AI-Powered SEO
SEO-friendly web design and development
SEO audits
Digital PR for SEO
SEO tracking and reporting
SEO that drives real business growth
We’re a full-service marketing agency with a focus on the events sector, and our SEO expertise has been helping brands grow through search since 2010.
In our opinion, a successful SEO strategy is one that puts a brand in front of its target market, at every stage of the customer journey as they use search engines to look for services. However, visibility alone isn’t enough, we focus on turning that traffic into conversions.
Our objective as an SEO agency is to make sure our clients’ websites are found in search engines again and again as their customers are defining the need for a product or service, researching solutions and making a purchase. More importantly, we optimise every touchpoint to turn those searches into leads, enquiries, and sales.
As an SEO agency we’ve achieved top ranks in some of the most competitive industries in the UK and Europe. We’ve consistently delivered business growth for our clients not just traffic increases, but measurable ROI through improved conversion rates and revenue growth.
Staying ahead of search evolution
We stay ahead of the curve, continuously adapting our SEO strategies to match the latest developments in search technology. As large language models reshape how people discover information, we’re evolving our strategies to ensure your brand appears in these new AI-driven results. Our approach combines comprehensive content audits through an AI lens, strategic development of topic authority, and robust technical infrastructure that makes your content accessible to large language models. We focus on creating citation-worthy content, whilst monitoring AI response patterns and building diverse traffic sources to future-proof your digital presence. This positions your website to rank well in traditional search and get surfaced in AI-generated responses, putting your business in front of customers wherever they’re searching.
Why Patch as your SEO agency
We build SEO strategies that actually drive revenue not just rankings
We tailor every SEO plan to your business goals
We blend technical SEO, content, and UX, so your website becomes a top-performing sales asset, not just a brochure.
We act as an extension of your team
We’re a full-service marketing agency, so you can combine SEO with web development, design, PPC, or advertising for a seamless growth strategy
We only sell what you actually need, so you avoid wasting resources on unnecessary services.
We’re honest and transparent, and we’ve turned clients away if SEO wasn’t right for them
We treat your brand like our own, so every optimisation, campaign, or update is done with care and a focus on tangible results.
We customise every plan to your unique business, so your SEO strategy isn’t a generic template it’s designed to deliver results that matter for you.
Our approach
- We make sure we understand our clients’ business goals
- We help convert business goals into SEO goals
- We define KPIs and milestone targets to ensure SEO achieves its forecast impact
- We deliver goal-orientated SEO activity
- We monitor progress, website traffic growth, quality of traffic and SEO related sales growth and if it happens, we mitigate against poor performance quickly to keep things on track and on target
- We consistently hit our targets, grow our clients’ businesses, and work honestly and transparently
How we track SEO performance
Most agencies track rankings. Whilst we do track rankings, our focus is on driving qualified traffic that converts into real customers rather than just chasing positions on a search results page.
We provide clients with an interactive marketing performance dashboard, giving full visibility of SEO activity in real time. You can see traffic, goal conversions, organic search queries, backlinks, and more, so you know exactly what’s working and where to optimise.
We’re proud of our transparency and results-focused approach, giving you the tools to monitor performance, make informed decisions, and see exactly how SEO contributes to your business growth.
Things we’re proud of
187%
Average web conversion increase
113
Brands we’ve supported across SEO
86%
Our clients have an average site health of
38%
Clients have reported a increase in website
How we start an SEO campaign
It starts with understanding your offering. First, we get to know your venues, services, and the customer journeys behind every enquiry and booking. Then we map out how your audience behaves on search engines, what they’re researching, comparing, and looking for at each stage of planning an event. We uncover the information they need and identify where your brand can stand out.
Search engine verticals are the different types of organic rankings. All, map, image and video. Knowing how your market uses search engines is key to a successful SEO campaign.
What type of SEO do you need for your brand?
There are four pillars to SEO, each of which could be more or less useful to your brand. We offer a complete service, thoroughly covering all these areas, or a bespoke offering which only touches on a select number of these pillars. They are:
Our team
As an SEO agency we have a track record of delivering SEO campaigns that provide a return on investment. Our SEO strategies establish a stable business position that supports growth now and in the future. We know every brand and website is at a different stage of its lifecycle. It’s why we approach every SEO campaign as a unique project. In SEO there’s not a one-size-fits-all approach. Our team has experience supporting brands of all shapes and sizes in the UK and internationally.
our team
Meet the team
Tony Hill
Account Director
Tony has an unrivalled understanding of SEO and the ability to simplify even the most intricate marketing goals. Since joining Patch in 2020, he has earned a reputation for his methodical approach and an unwavering commitment to delivering results. Tony’s depth of knowledge and strategic mindset make him a cornerstone of Patch’s client success stories.
Hannah Crowley
Senior Marketing Executive
Hannah brings energy and curiosity to everything she does, quickly making her mark at Patch. Eager to expand her expertise in PPC and SEO, she approaches every project with enthusiasm and attention to detail, supporting the team in delivering outstanding results.
Georgia Dorrell
Account Manager
Georgia is passionate about SEO and the power of thoughtful user experience. She loves exploring how people interact with websites and is dedicated to creating journeys that feel seamless, intuitive and genuinely helpful. With an eye for detail and a commitment to continuous improvement, Georgia helps clients strengthen visibility while ensuring every touchpoint supports a positive user experience.
Max Meads
Account Manager
Max is passionate about building strong client relationships and delivering exceptional service. His proactive mindset and keen understanding of marketing strategies make him a reliable partner for clients and a valuable member of the Patch team.
case studies
Featured work
testimonials
Great people,
saying great things
What a team! For more than 10 years Patch have supported our venue in all aspects of marketing, including creating our fabulous new website for
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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Jackson, Melissa and the whole Patch team are absolutely brilliant. Always up for a challenge and with the skill and know-how to drive it to
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We have worked with patch for close on about 8 years now. All I can say is that they are an incredible team to work
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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Patch have an exceptional knowledge of the UK events industry, and a proactive and innovative approach to marketing and digital services. Highly recommended.
Jackson and team Patch are, to quote Tina Turner, ‘simply the best’… If you are a business that wants a strong industry presence, which ultimately
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Jackson and the team are just amazing. We worked with them for our SEO on the website and during the period of their support, our
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I have had the pleasure of working with Jackson and the Patch team across a number of my roles, and they are always fantastic to
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