Social media doesn’t provide a captive audience that has to listen just because they follow you. Successful social media isn’t built on ruthlessly acquiring followers with cheap tricks. It’s built on quality content and adding value to your community and follower growth happens naturally. The consequences of this is they’ll be engaged followers that love you and spend money with you.
To deliver results on social media the key is being social and producing media (the clue is in the name). You can’t be social, and you can’t produce media if you aren’t interesting. Media broadcasts interesting content, social people listen and add value to conversations. It’s a simple principle but getting right is anything but simple.
The buildings blocks of successful social media
- Community management
- Creative concepts, campaign curation and delivery
- Blogging and other written publications
- Visual media such as graphics, videos, charts, and visuals
- Being found when people look for you.