Digital advertising agency

If you want an agency to generate demand for your products and services with online advertising, you’ve come to the right place. Our team will work out which advertising channels are best to promote your products and services and plan a multi-channel campaign designed to reach your target market with compelling messages at each key stage of the customer journey. We develop a thorough understanding of our clients’ target market, how they behave online, where they consume content and how a brand can engage at important stages of the customer journey. Our audience research lays the foundations to deliver a campaign that will put your brand in front of the right people, in the right place at the right time.

Digital advertising platforms we work on

Digital advertising services

  • Campaign strategy and planning
  • Buyer persona and customer journey research
  • Defining and setting goals
  • Advert creative
  • Content creation
  • Advertising management, testing and optimisation
  • Advertising budget planning and target forecasting
  • Advertising reporting

Demand generation strategy

The key to our successful campaigns is working closely with our clients to develop a demand generation strategy for their brand and using advertising networks to drive demand. As an agency that specialises in digital marketing, we take into account the role of other acquisition methods to ensure activity is harmonised and channels working together.

Acquiring qualified website visitors

Effective advertising is all about putting the right products in front of the right people. By getting to know your customers, we build audiences that match the exact profiles of the people who should be using your brand. We use behavioural targeting to ensure your brand is in front of qualified prospects at the moment they need products and services like yours.

Our process

We start with your objectives in mind and define the exact support you need from a digital advertising agency. By defining your advertising requirements, you only pay the services you need to reach your objectives and can easily integrate what we’re doing with your team or other agencies. We analyse your website’s past performance (or forecasts if you’re a launch brand) and use the data to plan the amount of advertising required and the targets that need to be achieved to reach your goals. Our knowledge of different advertising platforms provides the insight to forecast advertising performance and budget and set targets to ensure it remains on track. The result is a detailed advertising plan aligned to your goals that can be tracked at every step of the way.

Value adding activity

Activity needs to add value to a brand. Getting noticed is only the start, good advertising inspires emotions and creates action. Our mission is to ensure your campaigns are increasing sales for your business.

An agile approach to digital marketing

With so many available platforms and positions for digital advertising, agility is the secret ingredient to success. We test, learn and adapt quickly to performance data to optimise campaigns. This approach ensures our clients are getting the best results for their investment.

Reporting and analysis

We provide all of our clients with an online marketing performance portal. It brings together performance statistics from all advertising platforms into one place in addition to your analytics suite. We can also add other channels we’re not working on to bring all of your marketing data into one place. The data is real time and allows our clients to see how their advertising campaigns have performed over the past few hours. We help our clients identify opportunities in marketing data that can help with product development.  We manage advertising budgets and help reconcile charges from different advertising platforms as well as tracing success back to campaigns and spend.

Why Patch?

  • We’re a multi-sector digital marketing agency
  • We’re a full-service agency. We can help in other areas such as web-development, SEO or Social Media
  • We only have an interest in selling you what you need
  • We’ve been established since 2010
  • We have a track record of delivering campaigns that add value to a business
  • We have a methodological approach to campaigns, not a one size fits all
  • We work to goals we agree with our clients, not fixed hours
  • We’re honest and transparent. We’ve turned clients away if we don’t think we can reach their goals