PPC & CPM

We can grow your market share through organic search (SEO) or Search Engine Advertising (such as AdWords PPC). We’re proud to be Google Partners. To achieve this we had to demonstrate growth on our clients’ accounts and excellency in our approach and results to Google. In addition, our Account Directors were required to pass Google’s advanced exams in Analytics and Search Marketing.

Our approach

When we’re performing SEO, running PPC search adverts or advertising on the display network to web users who have demonstrated behaviour to qualify them as a prospect, we have three core principles which ensure our clients’ campaigns deliver a significant ROI
  • Low traffic volume, highly qualified traffic
  • High traffic volume, broadly qualified traffic
  • Conversion tracking and ensuring an ROI
With this approach, and a focus on cost per action/conversion (not click or impression) and behaviour we can ensure you’re investing the right amount of budget in the right areas and delivering maximum return on investment from your search marketing activity. No other team in the UK has been monitoring search behaviour in the events, leisure and hospitality industry for as long as we have with as large a portfolio of clients. This broad coverage of the industry makes our knowledge and strategy unrivalled and it’s because of this that we can deliver better results than other agencies and in-house teams in our industry.
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