Venue Marketing Academy
Learn how to attract, appeal to and engage with prospective buyers across the entire venue buying journey from investigation to holding the event to post event after care.
As a venue, you will know the types of events that are mostly held at your venue. Step back, understand the type of people that book those events and how to form a plan to market to them specifically.
Almost 90% of online searches happen through Google, you can be at the top when your target customers search. Of course you have to pay Google for this. Learn how to approach this incredibly effective platform.
Display advertising is a great way to show off your most prized assets, to really give the venue a chance to shine with visual imagery by using Googles enormous display advertising network.
Whether you serve corporate or private customers, one thing for certain is they all spend some of their time online and will do their research on social channels, find out what you need to show your social side.
Being visible on search engines is the number one priority for getting seen online, find the channels that work for you and strategies that will align with the types of events your venue hosts.
Congratulations, you reached the end of the first six modules in our venue marketing academy, you now have the knowledge and skills you need to identify your target audience, choose relevant digital marketing channels and build messaging around the emotions and stage of the buying process that your customers are in.
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