Specialists in Venue Marketing Strategies
As a venue, you want to work with a marketing agency that understands your industry, inside and out. Your venue is unique as are your potential customers, so creating a bespoke venue marketing strategy isn’t always straightforward! Luckily though, we have a team of event and venue marketing specialists ready to help.
We understand just what it takes to transform your ‘non-existent or ‘not really working’ venue marketing strategy to one that engages with your audience, drives traffic to your site, and generates leads. Since 2010, we’ve been instrumental in helping venues achieve their targets – raising their occupancy levels, and turning struggles into successes.
How do we do that? By utilising the best digital marketing channels, from SEO, paid advertisements (on both social media and search engines), web development, content creation, and social media management, we know how to target the right audience, at the right time.
We’ll take time to understand the goals and objectives of your venue. Be that more bookings, creating awareness for an upcoming event, or just keeping you in the forefront of potential clients’ minds.
Event Venue Marketing Services for all
We’ve designed our venue marketing services to provide the actions needed to achieve your targets. Some venues use all of our services, making us an external part of their team – others use us for specific marketing services as per their needs. We’ll work with you to understand what services will most benefit your venue and complement your existing team’s skillset.
After we’ve had a chat and understand your requirements we’ll send you a proposal that states what we can achieve for you – and how! We’re 100% ‘faff-free’, so you’ll get the jargon-free facts, meaning you can make a clear and informed decision about working with us.
Venue Marketing Campaigns built from the Ground Up
With any service or agency, you’ll want to see a positive return on your investment. Our digital marketing initiatives for event venues are KPI-focused and data-driven, meaning that we will ensure measurable targets are centred around your bottom line, and designed wholly with your unique venue in mind.
We take a 4 pronged approach to strategy building with our clients.
- Assess – your previous strategy, current brief, goals and objectives.
- Plan & Research – your target market, current market conditions and future trends.
- Create – a strategy that meets your needs, to be approved by you.
- Execute – by putting the plan’s ‘wheels’ in motion, including interactive dashboards so you can see our progress every step of the way
Our Approach to Digital Marketing for Venues
Each venue is different; whether you host sports events, conferences, or you’re a high-end wedding venue, each strategy or plan needs a carefully thought-out approach.
As event venue digital marketing specialists; we will take the time to understand the intricacies of your target audience and establish the best course of action on how to seek them out, and turn them into engaging and revenue-boosting customers.
Monitoring and optimising for best performance
Your target market is influenced by an unlimited number of factors. It means the best approach now, may not be the best approach in the future. Everything from consumer confidence to the publics’ preference to interact with certain challenges, images, colours, or words will impact how consumers engage (or don’t) with different messages, mediums, brands, products, and services.
We provide an online performance dashboard that will bring all marketing performance data into one place alongside your website’s analytics.
The performance dashboard will become the centre of regular meetings with your account manager as it’s used to review performance and share learnings between teams.
Want to talk about what we can do for your venue?
Contact us for a chat about your venue’s sales and marketing goals and we’ll create a no obligation plan to achieve them.
Services
Event Planners are looking for venues, and they are finding them in a variety of ways. Ensuring you are on the most relevant listings, and that they are optimised correctly is essential for lead generation. However, managing that process continually can be extremely time-consuming!
Our experts can handle your listings so you don’t have to – organising and updating your venues’ details, capacities, floorplans, promotions and imagery while ensuring consistency across multiple listings. We can also assess your current listings and make recommendations for improvement, if you want to make the most of your listings but manage them in-house. Our copywriting and content team will work with you to define a strategy that works for you – they are awesome at using the power of words and visuals to draw in potential clients – find out more here!
Getting your venue out there can be time-consuming. Through careful research, we find relevant, high-quality websites and publications that are of interest to a client’s target audience – saving you time in finding the most effective ad space. Understanding your audience is vital to maximizing the use of your budget for media buying – we save the leg work for our clients by providing a full media buying service; including everything from channel research and recommendation based on target markets and their buyer journeys to negotiation, bookings, management and performance reviews.
Our media buying process looks like this: We do all the channel research, make contact with the relevant media channels on your behalf, make your bookings and send over deadlines (providing specifications and contacts for any design work); then we provide you with performance reviews to show your return on investment.
We also provide our clients with a channel management service – where we ensure all of your listings are up to date and optimized in accordance with your current activity and promotions – so you can get on with the stuff you would rather be doing!
E-mail marketing is a great way to reach new audiences, and improve conversions. It also serves as a great way to re-engage your existing client base – keeping your venue in the forefront of planners’ minds.
Our approach to e-mail marketing doesn’t include any overly eager, annoying sales messaging or ‘spammy’ practices that will end up with your venue’s e-mails in your client’s junk or unsubscribe list. We study your customer journeys from start to finish and devise an e-mail marketing strategy that keeps your target audience interested in your brand, latest news, offers; and ultimately increases leads and conversions.
Our expert team can create a bespoke plan for you that covers strategy, content, execution and analysis after each campaign. Alternatively, we can help you with a specific part of the process if that’s all you require. Get in touch with us today to find out more.
Social media is a great channel to reach potential customers and continually create a buzz about your brand and venue. Our venue marketing strategies will include both organic and paid social media marketing, engaging your target audience with creative content.
The aim of any social media marketing is to ultimately either drive traffic or generate leads for your venue. This is achieved through content that educates, informs and engages with your audience.
As venue marketing experts, we are well equipped to assist you at all stages of your social media marketing journey – whether you are looking to build and execute a strategy with ongoing support, or require ad-hoc assistance for a specific campaign – Patch has it covered.
Here at Patch, our approach to SEO is focused on meeting client objectives, whether that’s launching a new venue space, service provision or website. Our SEO team can help boost business in your desired markets using an expert blend of content and technical SEO practices – providing you with a full-service approach to SEO.
Search engine optimisation (SEO) is the practice of increasing the visibility of a brand in search engines. In our opinion, a successful SEO strategy is one that puts your venue in front of its target market, at every stage of the customer journey as they use search engines to look for products and services. Our objective when employing SEO strategies is to make sure our clients’ websites are found in search engines again and again as their customers are looking for the perfect venue for their event, researching & making an enquiry that leads to a booking.
We also provide our clients with an interactive marketing performance dashboard. It allows them to analyse the performance of their SEO activity in real-time. It provides all metrics including ranks, traffic, goal conversion, organic search queries, backlinks and much more.
We’re proud of our transparency and performance. It’s why we give the venues we work with the tools to monitor their marketing activity in real time.
We all know the power of great content – but it’s easier said than done! At Patch, we’re all about objectives, so our approach to content production depends on what your goals are. Our experienced writers provide a multitude of types of copy and written content – making writer’s block a thing of the past for you!
We produce copy that ranges all the way from short-form social media captions to e-mail marketing content, and press releases – so the answer to that really depends on what you’re looking for. If your venue already has a strategy in place and is looking for some ad-hoc support – we can do that! If you’re stuck at ground zero with no idea where to start and need everything from the planning to the copywriting covered – we can do that!
Get in touch with us for some advice or a quote (no pressure or cringy sales tactics – and that’s a Patch promise!)
As a venue marketing agency, here at Patch; our expert team have been building an online presence for venues since 2010, and in that time have designed, built and maintained websites for businesses at varying stages of their lifecycle. Whether you need your existing site optimized, a single landing page or an entirely new website, our experienced web development team can do it all.
Our clients range from niche venues to international conference centres and household names, with web projects that vary in size and functionality. Our team have the capabilities to advise, optimize and developed according to your needs, to make your vision a functioning reality. We know that generally speaking, the ultimate goal is to attract more visitors to your site and increase the likelihood of these visitors making an enquiry and booking with you. So along with your brief objectives, we always keep this ultimate goal in mind.
We’re a Google Partner PPC venue marketing agency in the events industry that provides PPC services for search, content distribution, social media, display and video channels. Our agency has managed PPC campaigns for some of the most competitive brands in the world. We have a track record of demonstrating ROI and helping our clients grow their businesses with PPC marketing.
We focus on qualified acquisition and lead generation – tracking campaign performance from first click-through to the sale and every step in between. Our approach to campaign structuring allows us to test, learn and adapt quickly to performance data so the venues we work with are always getting the most from their PPC budgets.
Venue Marketing for all Audiences
We realise that venues do not operate in a static manner, and have changing needs and priorities – taking international, national; and local circumstances into account.
Think of us as an extension of your existing team – we are able to provide the level of support you need – when you need it. We support, advise, and consult with our clients providing the knowledge, value and resources that enable them to meet long and short-term goals. Whether you operate an international conference venue or have a niche luxury events venue, we are able to create, analyse, and execute the right marketing plan, the right way for you.
The Support You Need
We realise that as a company that serves the events industry, you have changing needs and priorities – taking international, national; and local circumstances into account.
Think of us as an extension of your existing team – we are able to provide the level of support you need – when you need it. We support, advise, and consult with our clients providing the knowledge, value and resources that enable them to meet long and short-term goals. Let us know what your goals are, and we can create, analyse, and execute the right marketing plan, the right way for you.