Why Video Content is Essential for Event Venue Marketing - Patch

Why Video Content is Essential for Event Venue Marketing

byAndy Marchant

In today’s digital age, video content is a necessity for any business’ digital marketing strategy. It’s a dynamic, engaging and highly effective tool that resonates with audiences across all industries. And, when it comes to event venues, video content is a game-changer, allowing you to showcase your spaces and features in a captivating and immersive way. In this blog we will dig deep into why video content should be a vital component of your event venue marketing strategy, and we’ll even provide you some helpful tips to get started!

Why should you jump on the video content trend?

Why is video content a necessity for event venues?

As we delve into the essential elements that make video content a must-have for event venues, here are five key reasons that highlight its unmatched efficacy in showcasing your space and engaging potential clients.

Captivating your audience

Video content is much more engaging than text or static images. It captures attention and keeps viewers immersed in your message, making it the ideal platform to showcase your event venue’s versatility.

Bringing your venue to life

Video content allows for a virtual tour of your venue, enabling potential clients to visualise how their event could unfold within the space available. This is ideal for showing how different set-ups, lighting options and décor are possible.

Emphasising the experience

Events are all about creating memorable experiences. Using video content can help to convey the ambiance, energy and feel that your venue can offer in a way that words on a page cannot. It helps viewers feel as though they are there and already part of the event.

Building trust

By featuring client testimonials from past clients as videos, it can be a powerful way to create trust with a new client. Seeing an actual person give a testimonial also proves it is reputable and really comes from them.

Boosting SEO

It’s no secret that search engines love video content. By optimising your videos with relevant keywords and descriptions, you can help improve your venue’s online visibility and attract more visitors to your website.

Watch our video below to hear our secrets on how you can rank on search results using video content 👇

Here’s our top tips for creating scroll-stopping video content for event venues:

Certainly! In a world where digital content is often the first touchpoint between your venue and potential clients, creating compelling videos can set you apart from the competition. To help you achieve this, we’ve put together a set of practical tips. These guidelines are designed to walk you through the essential steps of crafting scroll-stopping video content, ensuring that you highlight your venue’s best features while engaging and retaining viewer attention. Follow these recommendations to transform your digital marketing strategy and attract more clients to your venue.

  1. Make a list
  2. Tell a story
  3. Ensure quality
  4. Show variety
  5. Measure success
  1. Make a list

Outline a list that includes of the key features and spaces of your venue you want to showcase. This could be event spaces, catering, or unique features.

  1. Tell a story

Create a narrative for your video. What story do you want to tell? Focus on the experience of an event at your venue and the benefits the client gets by choosing your venue.

  1. Ensure quality

Invest in high quality equipment such as cameras. Ensure that your filming isn’t shaky or moving the camera too much. Make sure you film from an angle that showcases the whole space. If you are speaking into the camera, ensure that you are standing close to the microphone so you can be heard.

  1. Show variety

Nobody wants to see the same thing repeatedly. Feature different types of events – weddings, corporate meetings, parties to help showcase your venue’s versatility.

  1. Measure success

Use analytics to track the performance of your videos. Pay attention to views and engagement to learn what type of video content performs well for your venue.

Great, now you want to be making video content for your venue, but, you have realised that don’t have time to? That’s where we come in. We are a full-service digital marketing agency specialising in event venue marketing. We understand the unique needs of event venues and can help you transform your venue’s digital presence and attract more clients!

If you’re ready to take your event venue’s digital marketing to the next level, contact us today!