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Hiring a marketer: questions to ask in a marketing interview

We’ve all been misled in an interview, whether it be as employer or employee. It’s disappointing for everyone. You’re excited about a hire, you bring them in, but it quickly turns out they were a top blagger. On the other side of the coin, we’ve all been sold an exciting, inspiring company story as candidates […]

The ingredients for creating a successful social media campaign

Apparently, it’s Weetabix and Heinz beans!   Over the last few years, there’s been a rise in the number of brands opting for a more ‘human’ approach to their social media marketing. You’ll have certainly seen this happening yourself – brands like Aldi and KFC have been the pioneers of more humour-focused, casual social approaches […]

Venue marketing plan: Strategies, examples and ideas

Marketing a venue successfully relies on a lot of different factors. That means creating an effective venue marketing plan isn’t straightforward because, in short, venues aren’t, and neither are their customers. There are countless different types of venue and the way you’ll want to market yours depends completely on what it is and who it […]

The SEO KPIs and metrics top ranking sites are tracking

Ultimately, return on investment (ROI) looks different for every campaign and even every business. Whether you’re looking for sign-ups, brand awareness or product purchases, knowing what qualifies as a result for you is vital first and foremost.   However, the KPIs below are useful to determine the performance of your SEO agency whatever your objective […]

How to increase website traffic with content

When it comes to writing for SEO, you should have identified one of two objectives.   To acquire qualified website traffic from search engines To encourage or increase brand engagement on external platforms by providing value   The purpose of your SEO content should fulfil either of these roles (note it can be both) and […]