When it comes to writing for SEO, you should have identified one of two objectives. To acquire qualified website traffic from search engines To encourage or increase brand engagement on external platforms by providing value The purpose of your SEO content should fulfil either of these roles (note it can be both) and […]
How to strategically build your social media following
Building a qualified social media following feels a bit like a dark art for many. As a digital marketing agency we get it all the time: ‘can you get me 10,000 followers?’ Of course this is appealing to everyone who has an interest in growing or maximising their online presence – but it’s important to […]
How to decide on keywords for SEO
Deciding on keywords for SEO can be difficult. When it comes to search volume it’s commonly thought that bigger is better, so there’s a tendency for the uninitiated to develop a keyword strategy that is built up of broad, high-volume keywords that apply to the brand’s products and services. But there are smarter ways to […]
How we did it: Merlin hits target for first time in 7 years
What does it take to build a strategy that ensures your business hits its targets? Merlin Events is the events and entertainment division of Merlin Entertainments, the operator of a number of visitor attractions including the London Eye, Madame Tussauds and the Sea Life Centre London Aquarium. In 2018, Merlin approached us to talk about […]
Post-lockdown consumer behaviour and the new opportunities it presents
Most businesses’ sales have been affected by lockdown for better or worse. It’s clear that people are spending more time online and this presents opportunities for business growth – but it also kind of doesn’t. It just creates more advertising space online. The opportunity comes from what you do to make the most of reaching […]
The 5-hour social media community manager’s work week
Five hours? Surely not… Yes – you can run a brand’s social media in five hours and do a really good job, you just have to be efficient and know a few hacks to get the most done with the least time. There is no one-size-fits-all approach to community management, and this is by no […]