What does it take to build a strategy that ensures your business hits its targets? Merlin Events is the events and entertainment division of Merlin Entertainments, the operator of a number of visitor attractions including the London Eye, Madame Tussauds and the Sea Life Centre London Aquarium. In 2018, Merlin approached us to talk about […]
Post-lockdown consumer behaviour and the new opportunities it presents
Most businesses’ sales have been affected by lockdown for better or worse. It’s clear that people are spending more time online and this presents opportunities for business growth – but it also kind of doesn’t. It just creates more advertising space online. The opportunity comes from what you do to make the most of reaching […]
The 5-hour social media community manager’s work week
Five hours? Surely not… Yes – you can run a brand’s social media in five hours and do a really good job, you just have to be efficient and know a few hacks to get the most done with the least time. There is no one-size-fits-all approach to community management, and this is by no […]
Website Launch SEO Checklist
When it comes to launching a new website, it’s important that developers and SEOs work in partnership. If your website isn’t built to be SEO-ready, it can cause a whole load of website launch problems that you’ll only end up having to fix sometime later – so save your time (and sanity) and get them sorted […]
How to turn your website visitors into customers
When we start speaking to new clients, we often see the same problems from time to time: we hear that they’ve increased website visitors exponentially over the past two years or so, but leads and sales haven’t increase at all. More visitors and no increase in conversion rates usually point to one or some of […]
How to write a marketing strategy
Writing a marketing strategy can seem like a big task. It can be difficult to know where to start with so many channels available – especially in the digital sphere – but we’ve outlined the key things to consider when writing a marketing strategy to ensure it’s logical, effective, simple and accountable. Marketing strategy at […]