Strategy
We develop strategies that pinpoint your target audience, select the most effective channels, and shape messaging that generates demand
A strong digital presence doesn’t happen by chance, it’s the result of clear planning, market insight, and a strategy that aligns with your business goals.
Whether you’re aiming to raise brand awareness, boost conversions, enter new markets, or build lasting relationships, an effective strategy gives every marketing decision purpose and direction. It’s not just about being online, it’s about being online with intent, precision, and adaptability.
The best digital strategies are driven by research, competitor insight, and a deep understanding of your audience. By mapping the customer journey from awareness to conversion, we identify key touchpoints where your brand can have the most impact.
This ensures your budget is used efficiently, your messaging reaches the right people at the right time, and every campaign supports your wider business objectives.
Don’t just take our word for it.
View our workOur Strategy Services
Digital strategy
Market analysis
Competitor analysis
Audience research
Persona development
Brand positioning
Content strategy
SEO strategy
Paid media strategy
Social media strategy
Customer journey mapping
Conversion rate optimisation (CRO) strategy
Analytics and measurement framework
Campaign planning
Website and UX strategy
Marketing automation strategy
Email and retention strategy
Sustainability and purpose-led strategy
Why Patch as your Digital Agency
We’re a full-service team offering strategic expertise across digital channels from SEO and content to web and social.
We focus on developing strategies that your business genuinely needs no unnecessary add-ons, no one-size-fits-all approach.
Established in 2010, we’ve built a strong track record of delivering strategies that drive measurable growth and long-term value.
Our approach is methodical and insight-led. Every strategy is shaped by data, research, and a deep understanding of your goals.
We work to clear, shared objectives, not fixed hours, ensuring every action moves you closer to your business targets.
We’re honest and transparent. If we don’t believe we can deliver the results you’re looking for, we’ll say so.
Our approach
A successful digital strategy starts with clear objectives and measurable outcomes. At Patch, we begin by understanding your business goals: whether that’s increasing visibility, generating leads, or improving conversions and work backwards to build a strategy that achieves them.
Your investment in strategy has two key elements: the discovery and planning phase, where we research your market, competitors, and audience, and the implementation and optimisation phase, where insight turns into action.
Our approach is data-led and commercially focused. Every recommendation we make is tied to performance from defining KPIs and identifying growth opportunities to ensuring your budget delivers measurable returns.
If you’d like to understand what strategic support you need and how it can accelerate your marketing results, get in touch and we’ll outline the best approach for your business.
Things we’re proud of
113
Total brands worked with since launch
45%
Average client revenue growth
5y 2m
Current client average contract
our team
Meet the team
Jackson Clark
Managing Director
When Jackson founded Patch in 2010, he envisioned a company that would support and recognise the power of the events and venue industry through effective marketing. Known for his magnetic personality and extensive network, Jackson has built Patch into a trusted name in the sector. His leadership combines a genuine passion for collaboration with a clear vision for driving impactful results.
Melissa Tyler
Account Director
Since joining Patch in 2018, Mel has redefined how data and creativity come together in marketing. Her expertise in social media and omnichannel marketing strategy is matched only by her ability to innovate and build meaningful relationships across the events industry. Mel’s talent for fresh, results-driven ideas has cemented her role as a key player in the team’s success.
Tony Hill
Account Director
Tony has an unrivalled understanding of SEO and the ability to simplify even the most intricate marketing goals. Since joining Patch in 2020, he has earned a reputation for his methodical approach and an unwavering commitment to delivering results. Tony’s depth of knowledge and strategic mindset make him a cornerstone of Patch’s client success stories.
case studies
Featured work
testimonials
Great people,
saying great things
What a team! For more than 10 years Patch have supported our venue in all aspects of marketing, including creating our fabulous new website for
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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Jackson, Melissa and the whole Patch team are absolutely brilliant. Always up for a challenge and with the skill and know-how to drive it to
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We have worked with patch for close on about 8 years now. All I can say is that they are an incredible team to work
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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