Social Media Marketing
We’re a social media agency that tailors strategy to your brand’s stage and industry — because success looks different for everyone.
Social media marketing has transformed the way businesses connect with their audiences, offering powerful tools to build brand awareness, engage customers, and drive measurable results. Platforms like Facebook, Instagram, LinkedIn, and TikTok provide opportunities to reach highly targeted audiences, tailor messaging, and monitor performance in real time.
A successful social media strategy involves more than just posting content — it requires careful planning, creative storytelling, and ongoing analysis to optimise engagement and conversions.
By aligning campaigns with broader marketing goals, businesses can generate leads, nurture relationships, and strengthen their online presence.
It’s also important to adapt content and strategy to each platform, leveraging trends, ad formats, and audience behaviours to maximise impact. Done well, social media marketing not only amplifies your brand, but delivers tangible business outcomes across awareness, engagement, and sales.
Don’t just take our word for it.
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Social media marketing agency
We’re a social media agency that knows every brand is different. We know that on social media the definition of success varies depending on a brand’s stage of life and industry. We work with our clients to define what success looks like for their brand, and we develop social marketing strategies designed to achieve success. Our objective is to help our clients use their brand’s social power to its maximum potential.
Since 2010 we’ve managed social media accounts and online communities for over 80 brands. We’re a multi-sector agency and have experience working at all stages of a brand’s life; from start-ups to household name brands established for decades. We recommend the right mix of social channels and deliver plans that engage audiences and increase sales.
In addition to developing social strategies and managing social media channels we also provide social media advertising.
Why Patch as your SMM Agency
We’re a multi-sector digital marketing agency with over 10 years’ experience
We’re a full-service digital agency. We can help in other areas such as content creation, email marketing, SEO, website design and build or paid advertising
We only have an interest in selling you what you need
We’ve been established since 2010
We have a track record of delivering campaigns that increase sales and add value to businesses
We have a methodological approach to campaigns, not a one size fits all
We work to goals we agree with our clients, not fixed hours
We’re honest and transparent. We’ve turned clients away if we don’t think we can reach their goals
Our approach
At the centre of our approach to social media is an objective to turn followers into clients.
Inspiring emotions is the key to success in any digital marketing strategy. Before we recommend anything, we develop a thorough understanding of our client’s target audience and buyer personas. This insight means we know the emotions that drive them to interact with brands online and the reasons they chose one brand over another. We start with your objectives in mind and use past performance data to forecast what amount of activity needs to be performed to achieve your goals. This approach makes it easy to set performance targets to ensure our clients social media campaigns are on track.
By creating content that resonates with your target market we establish a brand voice that matters and an audience that listens.
Social media is the place where stories are told. It’s where relationships are made and it’s where opinions are formed. It has the power to make or break reputations and if used well, the power to turn a brand from mediocre to amazing. Understanding how your customers use social media means we can put the right content, in front of the right people at the right time.
Defining your road map to success
Social media marketing needs objectives and targets to make sure it’s on track to reach goals. Defining the impact social media has for a brand means we can develop goal orientated plans and set targets. Our scientific approach to planning and targets means we have a road map to track performance along the way.
The best approach for social media marketing for your business
Some brands use social media as a tool for publishing content for an audience of followers and focus solely on publishing and audience growth. Other brands consider social media a network of real people and follow a community approach.
Brands that focus on the community part of social media tend to go beyond their own network to engage with new people, make meaningful connections and through community involvement establish their brand as an authoritative and influential voice in its industry. Those that publish seek to inform and engage their audience to turn them into clients and brand advocates.
There’s no right approach to social media. By understanding what you want from it, and what you want for your brand, our social media experts can advise on the pros and cons of different approaches and recommend the best model for your budget and goals.
Transparency and commitment to goals
We provide our clients an online portal to monitor the performance of their marketing campaigns. The portal provides real time insight on the performance of all the channels we’re working on in one place. We agree targets in advance, and we’re so proud of our work we don’t mind our clients watching our performance. Not many people can see how their marketing agency has performed, in real time, 24 hours a day, 365 days of the year.
Things we’re proud of
87 %
YoY increase in organic X impressions for an event insurance brand
960 %
YoY increase in organic engagements on social media during a campaign for the British Academy of Film and Television Arts
463 %
increase in Instagram engagement witin our first year working with a venue marketing consortium
our team
Meet the team
Daisy Dibbens
Content Creator
Daisy combines a love for social media content with a natural flair for video editing. She approaches every project with creativity and enthusiasm, creating campaigns that feel fresh and engaging. Daisy’s collaborative approach ensures clients always feel supported and inspired on and off camera.
Jael Moore
Account Manager
Jael brings a bright, creative energy to every campaign she works on. With a strong focus on social media, she blends storytelling with data-driven thinking to create content that truly resonates. Her proactive approach and calm confidence make her a reliable presence across fast-moving projects, ensuring clients feel supported and heard at every stage.
Melissa Tyler
Account Director
Since joining Patch in 2018, Mel has redefined how data and creativity come together in marketing. Her expertise in social media and omnichannel marketing strategy is matched only by her ability to innovate and build meaningful relationships across the events industry. Mel’s talent for fresh, results-driven ideas has cemented her role as a key player in the team’s success.
case studies
Featured work
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Great people,
saying great things
What a team! For more than 10 years Patch have supported our venue in all aspects of marketing, including creating our fabulous new website for
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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Jackson, Melissa and the whole Patch team are absolutely brilliant. Always up for a challenge and with the skill and know-how to drive it to
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We have worked with patch for close on about 8 years now. All I can say is that they are an incredible team to work
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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Patch have an exceptional knowledge of the UK events industry, and a proactive and innovative approach to marketing and digital services. Highly recommended.
Jackson and team Patch are, to quote Tina Turner, ‘simply the best’… If you are a business that wants a strong industry presence, which ultimately
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Jackson and the team are just amazing. We worked with them for our SEO on the website and during the period of their support, our
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I have had the pleasure of working with Jackson and the Patch team across a number of my roles, and they are always fantastic to
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