Media Buying
Patch offers end-to-end media buying — from channel research and strategy to negotiation, booking, and performance review.
The media planning and buying process involves finding relevant, high quality websites and publications that are of interest to a client’s target audience to find the most effective ad space. Understanding your audience is vital: what do they read? When? Why?
We’ll also get an understanding of the print:digital ratio to identify what the majority of your target audience prefer, as well as where they are in the buyer journey. For example, if you’re targeting an older generation, print publications may still be favourable,
whereas targeting young, engaged couples is more likely to be digital. Do they have purchase intent or are they just browsing? We’ll help you figure this out by getting to know your target markets and how they shop.
Understanding target markets is at the heart of the activity: if we don’t know what websites they visit or which publications they read before you buy space, there’s no point. Effective media buying activity puts the right ads in the right place, for the right people, at the right time.
Effective media buying activity puts the right ads in the
right place, for the right people, at the right time.
View our work Our services
Media strategy and planning
Fully managed media campaigns
Audience research and targeting
Multi-channel media buying (digital, print, outdoor, broadcast)
The criteria for successful media buying
We’re a specialist media buying agency with experience since 2010
We’re a full-service marketing agency. We can provide additional services such as SEO, creative, web development, or strategy
We focus on delivering the media placements your business actually needs
We have a track record of campaigns that deliver genuine ROI and business growth
We take a tailored approach to media planning, not a one-size-fits-all strategy
We’re honest and transparent. We’ve redirected budgets when certain channels weren’t the right fit
We negotiate competitive rates and added value across all media channels
Data-driven optimisation improves performance throughout every campaign
Full transparency on costs, margins, and where your budget is spent
Full-service support means media buying integrates seamlessly with creative, SEO, and wider marketing activity
Our approach
Research and recommendations: at this point we’ll contact publishers, collect and negotiate rates utilising our established relationships. We build relationships where there is genuine ROI. We’re not going to recommend something that isn’t right for you just because we know the guy. We’ll focus on the most relevant, top-performing websites and publications, providing insight into how that outlet performs and our team of media buying gurus will use their years of experience to work out what’s worthwhile. As the most time-consuming part of the process, this is where a media buying agency can be particularly helpful when it comes to building relationships and bartering that rate.
Media plan approval: we’ll make your bookings and send over deadlines, specifications and contacts for any design required in one handy document. If you’re booking a listing (as opposed to ad space) we’ll upload images, videos, write unique copy and manage your enquiries.
Reporting: we’ll send you a performance report on how all your activity is doing and help you decide what’s worth a renewal. This could be profile views, website click-throughs, telephone number reveals, clicks or open rate. Then we’ll use this data to make recommendations on what to do next.
Why choose Patch as your digital marketing agency
Let’s be blunt: you choose Patch as your media buying agency for time and budget savings.
We’ve been known to get hundreds of pounds off the rate card for our clients, thanks to the established, long-standing relationships that we have with publishers – plus, we know that effective media plan management is time-consuming and often chaotic, which is why we offer the full whack.
We’re experienced, do this stuff all the time, and have a super organised media buying team to do all the hard work for you. Organisation and planning are key and, whilst it might not be ideal, media planning requires and deserves time spent on it.
At Patch, our media buying department also partners perfectly with Octoplus – an innovate channel management solution which ensures that all of your listings are up to date and correct with all the latest information, imagery and more.
To find out more about Patch as a media buying agency or discuss your requirements, get in touch with our experienced team on 01892 572 700 or drop us a note at info@patch.marketing.
Things we’re proud of
113
Total brands worked with since launch
45%
Average client revenue growth
187%
Average web conversion increase YOY
our team
Meet the team
Alicia Earls
Communications Director
Alicia is a storyteller at heart, bringing two decades of experience in strategic communication to every project. Her talent lies in crafting messages that stick, whether through sharp copy or building partnerships that resonate. Alicia’s work ensures brands are not just heard but remembered, helping them build lasting connections with their audiences.
Melissa Tyler
Account Director
Since joining Patch in 2018, Mel has redefined how data and creativity come together in marketing. Her expertise in social media and omnichannel marketing strategy is matched only by her ability to innovate and build meaningful relationships across the events industry. Mel’s talent for fresh, results-driven ideas has cemented her role as a key player in the team’s success.
Tony Hill
Account Director
Tony has an unrivalled understanding of SEO and the ability to simplify even the most intricate marketing goals. Since joining Patch in 2020, he has earned a reputation for his methodical approach and an unwavering commitment to delivering results. Tony’s depth of knowledge and strategic mindset make him a cornerstone of Patch’s client success stories.
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What a team! For more than 10 years Patch have supported our venue in all aspects of marketing, including creating our fabulous new website for
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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Jackson, Melissa and the whole Patch team are absolutely brilliant. Always up for a challenge and with the skill and know-how to drive it to
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We have worked with patch for close on about 8 years now. All I can say is that they are an incredible team to work
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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Patch have an exceptional knowledge of the UK events industry, and a proactive and innovative approach to marketing and digital services. Highly recommended.
Jackson and team Patch are, to quote Tina Turner, ‘simply the best’… If you are a business that wants a strong industry presence, which ultimately
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Jackson and the team are just amazing. We worked with them for our SEO on the website and during the period of their support, our
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I have had the pleasure of working with Jackson and the Patch team across a number of my roles, and they are always fantastic to
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