When it comes to launching a new website, it’s important that developers and SEOs work in partnership. If your website isn’t built to be SEO-ready, it can cause a whole load of website launch problems that you’ll only end up having to fix sometime later – so save your time (and sanity) and get them sorted […]
How to turn your website visitors into customers
When we start speaking to new clients, we often see the same problems from time to time: we hear that they’ve increased website visitors exponentially over the past two years or so, but leads and sales haven’t increase at all. More visitors and no increase in conversion rates usually point to one or some of […]
How to write a marketing strategy
Writing a marketing strategy can seem like a big task. It can be difficult to know where to start with so many channels available – especially in the digital sphere – but we’ve outlined the key things to consider when writing a marketing strategy to ensure it’s logical, effective, simple and accountable. Marketing strategy at […]
Time saving social media tips
Social media community management for a brand can be time-consuming, frustrating, boring, tiring and difficult yet some make it seem so effortless. It’s not enough to post a few Tweets and hope for the best, but in the same regard, most brands can’t afford a social media team and have to do the best they […]
10 easy SEO wins for SMEs
Generally speaking, SEO is a long game. It’s common to see benefits in rankings and website traffic as a result of your optimisations months after making them, and it’s a changeable landscape. Websites age, backlinks become toxic, algorithms evolve, links break. You don’t have to be a guru to make some quick SEO updates – […]
Google Ads for SMEs
Google Advertising is such a valuable tool for businesses of any size to bring in qualified clicks to their products or services – if it’s done properly. There are a number of considerations to ensure that your campaigns are cost-effective and bringing in the return on investment to make it worth your while. But how? […]