Google Advertising is such a valuable tool for businesses of any size to bring in qualified clicks to their products or services – if it’s done properly. There are a number of considerations to ensure that your campaigns are cost-effective and bringing in the return on investment to make it worth your while. But how? […]
10 things I wish I knew before my first website project
Isn’t hindsight a wonderful thing? There are members of the team at Patch who have been developing websites and project managing them for decades, and boy is there a lot to consider. Whether you’re a business owner or a marketing professional about to brief and project manager your first web build, we’ve put together our […]
Case Study: Increasing income forecasts with a multi-channel engagement campaign
The brief A client approached Patch with an objective: they wanted to increase awareness of their brand, show their industry the personality of the team and, most importantly, to grow market share and revenue. They were two months into their budget year which started on 1st September and had not hit forecast on either month, […]
Case Study: Developing a web presence for Vita Mojo OS
Vita Mojo has a mission to revolutionise the way we order food in restaurants and eating establishments. Founded with a passion for nutrition and adapting restaurant menus to cater fort varying dietary requirements, they developed a restaurant operating system that provides customers with the ability to customise every menu item, displaying all ingredients, allergen information […]
Should venues use WhatsApp for enquiries?
Over 1 billion people have WhatsApp. You can contact a radio show, you can message the BBC, you can book a hotel room and you can order a taxi but… you can’t contact a venue. Why aren’t venues on WhatsApp? Venues can sometimes be slow to pick up new technology, just look at booking sites […]
10 easy SEO tips for wedding venues
SEO is part art and part science, it’s both technical and creative. There are dangers if you get SEO wrong, the worst penalty is your website being removed from Google rankings. Due to the risks involved we don’t recommend taking on technical elements of SEO, unless you know what you’re doing, but a lot of SEO activity is already covered […]