Event Marketing for Organisers
You’re forever juggling multiple priorities. Winning new clients. Driving registrations for events already in the calendar. Building a brand that stands out, programmes that resonate and a community that’s invested. You’re doing it all at the same time and you can’t afford to drop the ball on any of it. At Patch, we understand the challenges you face.
We’ve been in the industry over 16 years, working with event management companies, conference producers and exhibition organisers who are done relying on guesswork. We build digital marketing strategies that turn your events into a repeatable growth engine, before, during, and after doors open. Whether you’re looking for event agency marketing support or a partner to handle digital for your in-house team, we’re set up to help.
Event growth you can prove
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Marketing support designed for event management companies and event agencies
Simultaneously, you’re selling your services to potential clients, making the case for why your company should be trusted to deliver their conference, exhibition, or corporate event. And you’re executing attendee campaigns for upcoming events, working to fill seats, justify sponsor spend and deliver the kind of experience that earns repeat bookings. It’s a lot!
Most marketing agencies understand one side of this equation. Patch understands both. We know how the industry works, what your clients expect and how to deliver robust campaigns that hold up under the pressure of your live event calendar. With us as your marketing partner, we’ll devise strategy to fill your pipeline with quality clients, drive attendance for active events and make your events the ones people can’t wait to attend.
Balancing growth with operational delivery
Event organiser marketing teams are talented but understandably, they’re often significantly under-resourced. The sustained, strategic effort needed to grow long-term business is hard to maintain when they’re deep in the build-up to the next event. Brand-building work, lead generation, multi-channel digital campaigns all easily get pushed aside.
That’s where Patch comes in. We operate as an extension of your team, handling the marketing that keeps your pipeline full while you focus on delivering events people talk about afterwards. And because we understand the pressure to demonstrate ROI, everything we do is tied to clear metrics from the start.
What this looks like in practice:
SEO and content strategy that positions your business at the forefront when decision-makers are searching for event management companies
PPC and paid social campaigns targeting corporate clients, procurement teams and event buyers
Attendee acquisition campaigns built around your specific event timelines and audience profiles
Email marketing that keeps your database warm between events and converts prospects into bookings
A joined-up event organiser marketing plan that maps to your full annual calendar
Driving registrations and brand building
Many event management companies have an established reputation. But in a competitive market, reputation alone doesn’t fill a pipeline or pack out a room. You need to be visible at the right moment, with the right message, to the right buyer.
On the event promotion side, the window to drive registrations is shrinking across every audience segment. Delegates and exhibitors alike are deciding later and registering faster, which means waiting for “early bird momentum” is no longer a reliable strategy for conference or exhibition marketing.
The organisers seeing consistent growth are those who’ve moved from reactive pre-event pushes to always-on strategies that drive demand before speakers are even confirmed, accelerate registrations in the T-8 week window and keep registration open without killing urgency.
The outcome? Fuller rooms, stronger data, fewer last-minute discounts.
Building your business branding
We help event management companies establish themselves as the go-to choice in their niche, whether that’s conferences, trade shows, activations or large-scale live events:
- Positioning your business with content that demonstrates genuine industry authority
- SEO that puts your brand in front of clients exactly when they’re searching
- Social media strategy that keeps your brand visible and credible between events
Driving attendance for your events
We build attendee campaigns around your specific audience, timeline and the pressure points in your registration funnel:
- Early demand generation before final speakers and agenda are locked
- Segmented campaigns for first-timers, past attendees and VIPs
- Paid search and social targeting that reaches your exact delegate profile
- Post-event campaigns that build momentum for the next edition
Expert marketing for every type of event organiser
We work with organisers across the events industry, conferences and summits, trade shows and exhibitions, corporate, hybrid and virtual events, festivals. The specifics of your challenge will differ, but the core problem is usually the same: too much to do, not enough resource and a need for marketing that converts.
Conference organisers need delegate quality and year-on-year retention. Exhibition marketing is a two-audience challenge – you need to fill the floor with exhibitors and the aisles with the right visitors, and each requires a distinct campaign strategy. Corporate event companies compete on trust and track record. Hybrid and virtual events bring their own registration and engagement dynamics that require a different approach to traditional in-person formats. Large-scale live events need audience understanding at scale. We’ve worked across all nature of events and we’ll tell you honestly in our first conversation if your brief falls outside our experience.
Strategic support from pitch to post-event
One of the biggest pressures event organisers face is demonstrating ROI, to internal stakeholders and clients alike. Marketing spend gets scrutinised and every campaign is expected to show clear returns. We build measurement frameworks that give you the data to defend your investment, prove the value of your campaigns and make a stronger case for budget year on year.
We implement the kind of reporting that makes approvals easier and sponsor conversations more confident. Our data strategy covers pre-event demand tracking, registration phase attribution, post-event engagement and connection, channel-by-channel performance and year-on-year benchmarking.
Partner with an agency that speaks your language
Patch was built for the events industry. Our team has spent many years working with event brands, venues and organisers. We understand the seasonality, the stakeholder pressures, the pace of an event build and the specific language your clients use when they’re choosing an organiser to work with.
We don’t need a lengthy onboarding process to understand your business. You’ll have direct access to the people doing the work, with reporting that’s clear, honest, and built around the metrics that matter to you. Flexible engagement models to suit retained partnerships or project-based work.
How event organisers use Patch
Delegate acquisition campaigns
Side event promotion and positioning
Using micro-receptions to increase NPS
Speaker and content-led growth
Sponsor-ready performance reporting
Post-event attendee reports that extend value
Results that matter
45%
Average revenue growth year-on-year
187%
increase in web conversions
3y 9m
Total client average contract
113
Total brands worked with since launch
5y 2m
Current client average contact
Our team
Meet the team
Jackson Clark
Managing Director
When Jackson founded Patch in 2010, he envisioned a company that would support and recognise the power of the events and venue industry through effective marketing. Known for his magnetic personality and extensive network, Jackson has built Patch into a trusted name in the sector. His leadership combines a genuine passion for collaboration with a clear vision for driving impactful results.
Melissa Tyler
Account Director
Since joining Patch in 2018, Mel has redefined how data and creativity come together in marketing. Her expertise in social media and omnichannel marketing strategy is matched only by her ability to innovate and build meaningful relationships across the events industry. Mel’s talent for fresh, results-driven ideas has cemented her role as a key player in the team’s success.
Sam Seymour
Account Director
Specialising in PPC and paid advertising campaigns that deliver measurable impact. With a focus on precision and long-term strategy, Sam brings an analytical edge to every campaign, helping brands achieve sustainable growth and measurable ROI on marketing spend.
Tony Hill
Account Director
Tony has an unrivalled understanding of SEO and the ability to simplify even the most intricate marketing goals. Since joining Patch in 2020, he has earned a reputation for his methodical approach and an unwavering commitment to delivering results. Tony’s depth of knowledge and strategic mindset make him a cornerstone of Patch’s client success stories.
Case studies
Featured work
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Testimonials
Great people, saying great things
Jackson, Melissa and the whole Patch team are absolutely brilliant. Always up for a challenge and with the skill and know-how to drive it to
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We love working with the Patch team. Their extensive industry specific knowledge means they understand how the busy event industry works and how to best
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Patch have an exceptional knowledge of the UK events industry, and a proactive and innovative approach to marketing and digital services. Highly recommended.
We can’t recommend Patch highly enough for their incredible work in transforming the way our consumers engage with our digital platforms. From web development to
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Jackson and team Patch are, to quote Tina Turner, ‘simply the best’… If you are a business that wants a strong industry presence, which ultimately
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Jackson and the team are just amazing. We worked with them for our SEO on the website and during the period of their support, our
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The vision for growth for the Westminster Venue Collection required a fresh direction in a digital marketing partner – one that was creative, transparent, innovative
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What a team! For more than 10 years Patch have supported our venue in all aspects of marketing, including creating our fabulous new website for
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We have worked with patch for close on about 8 years now. All I can say is that they are an incredible team to work
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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I have had the pleasure of working with Jackson and the Patch team across a number of my roles, and they are always fantastic to
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FAQ'S
Curious about something? We’ve got answers
How quickly can Patch get started on an event campaign?
We can typically begin work within 3 weeks of a signed agreement. For time-sensitive campaigns, we’ll prioritise onboarding and be upfront about what’s achievable in your timeline.
Do you have experience with our type of event?
We’ve worked with large-scale exhibitions, trade shows, corporate conference producers and association events. We’ll tell you honestly in our first conversation if your brief falls outside our experience.
Can you support our business development marketing and event campaigns at the same time?
Yes – and this is where we add the most value for event organising companies. We’re set up to manage both: brand-building and lead generation for your business, alongside campaign delivery for active events.
How do you measure success?
We define success metrics with you at the start. For event campaigns: registration volume, cost per registration, audience quality, and channel attribution. For business development: lead volume, enquiry quality, organic visibility, and pipeline contribution.
What’s the minimum commitment to work with Patch?
It depends on scope. We offer retained partnerships and project-based engagements. Get in touch and we’ll find the right model for you.
How does Patch stay up to date with the events industry?
The events industry is what we know. Our team attends key industry events, follows sector press and maintains active relationships across the events ecosystem.
Ready to grow your event business?
Whether you want to fill your pipeline with quality clients, boost attendance for your next event, or build the kind of brand that organisers in your sector look up to, Patch is ready to help make it happen.
Contact us
Ready to grow your next event?
Whether you want to fill your pipeline with quality clients, boost attendance for your next event, or build the kind of brand that organisers in your sector look up to, Patch is ready to help make it happen.
Let’s talk!