Content marketing for venues Has your venue got a content marketing strategy? If you don’t have one I highly recommend reading our case study on the power of content marketing for venues. After reading how a venue, with a single bit of content, achieved a revenue that in its strongest month of the campaign was 50% over forecast you […]
How to write a venue marketing strategy
A marketing strategy can have different definitions depending on industry, in short it’s an exercise in which you take a long, hard look at yourself as an organisation and determine where you are, where you want to be and how you’re going to get there. A strategy is more than a marketing activity plan or SWOT […]