Copywriting and content marketing agency
Before we start working on any copywriting project at our agency, we define the strategy behind the requirement. A brand’s copy and content are the difference between someone using its products and services or not. If it’s done well, it can be used to move customers through the customer journey more quickly and accelerate a brand’s growth.
As an agency we’ve been producing copy and written content since 2010 and in that time, we’ve sifted through some bullshit.
The number one thing we consistently see amongst successful brands is contrary to what the textbooks say, they didn’t write with their customer first or their industry first, they wrote with their objectives first. Don’t get us wrong, we’re bloody brilliant writers and we thoroughly research our client’s target markets and their customer personas. We know what we’re producing will excite their audience and compel them to take action, but we differ because before we put pen to paper we make a plan of what this piece should achieve, how it will achieve it and how it’s performance can be monitored.
It’s that approach that helped us develop the Patch content recipe.
The criteria for successful copy and content
- Qualify the reader as potentially requiring the product or service it is promoting
- Provide an answer to the reader’s query and problem and leave the reader feeling satisfied with the value exchange of time for information
- Educates the reader to increase the need and urgency for the product or service the brand that produced the content is selling
- Demonstrates brand values and product USPs
- Acquires qualified traffic through organic search
- Generates higher CTR on CPM positions
- Can be used to engage existing website visitors or social media followers
- Creates a sales funnel that can be analysed
- Supports an effective on-page SEO strategy
- Can be re-purposed or used as a source of information to earn media space and/or backlinks
What about the power of words?
We’re probably the first content and copywriting agency you’ve seen that has got to 313 words without claiming you have milliseconds to excite a client, or you’ll lose them. Honestly, good products will sell with bad copy and sometimes, even bad products with bad copy will sell provided they have the support of a good salesperson or good lead acquisition campaign.
We reckon you know the power of great writing anyway otherwise you wouldn’t have ended up on this page. We also suspect you think we’re on to something with our approach otherwise you wouldn’t have gotten to 378 words.
Why bother paying a copywriting agency?
Loads of people don’t and their business does just fine and loads of people buy expensive whisky and mix it with cola and still end up drunk. Our point about whisky is, if you’re spending money on something expensive, combine it with something quality to get the most out of it. Getting prospects to visit your website, blog, brochure (or any written or graphical content, for that matter) isn’t easy or cheap and you really want to get the best return on that energy and spend.
So many businesses get wrapped up in acquisition and increasing the number of website visitors that they forget about the factors which influence a conversion. We always hear about traffic growth; not enough people think about conversion growth.
If next year your website traffic and average sale value remained the same and your sales conversion rate increased by 10% (e.g., moving from 10% conversion to 11% conversion rate) you would increase your sales revenue by 10% YOY.
Marketing can be an expensive activity and, in our opinion, the best way to ensure you get the most out of the money you spend is; good copy and good content that has been produced with objectives in mind.
What about your self-proclaimed greatness as writers?
Naturally we’re great writers, we’re a multi-sector agency and we have experience of adapting to a range of industries and audiences. In our team we have published authors, ex-journalists and career copywriters. Our understanding of marketing as an agency means we do more than write, we produce the words that make the difference between a bounce or a checkout, the words that excite and educate customers and lead them to take the action you want.
It wouldn’t have been the same without that, would it?
Our approach to copywriting and content
Our approach depends on the objective. We’ll hold a meeting to learn more about your project and its objectives and then we’ll recommend our best writer for the job and produce a writing guide to ensure everything we produce remains on strategy and objective led. When it’s ready to publish, we’ll help you set targets so you can monitor the impact.
We produce all kinds of written copy and content, we can work with writing guides, replicate an existing style in the absence of a writing guide or produce writing guides of a brand has many writers and would benefit from a defined approach.
How much does copywriting and written content cost?
Our approach depends on the objective. We’ll hold a meeting to learn more about your project and its objectives and then we’ll recommend our best writer for the job and produce a writing guide to ensure everything we produce remains on strategy and objective led. When it’s ready to publish, we’ll help you set targets so you can monitor the impact.
We produce all kinds of written copy and content, we can work with writing guides, replicate an existing style in the absence of a writing guide or produce writing guides of a brand has many writers and would benefit from a defined approach.
What if I don’t have a strategy?
If you don’t have a formal strategy, you probably have a good idea about your market and why it uses your products and services, we offer a strategy creation service but for smaller brands a one on one with one of our consultants is enough for us to understand the strategic direction of your business and ensure there is a strategy in place for our copywriting project.
Services:
- Copywriting
- Blogging and written content
- Producing writing style guides
- Content marketing strategy
- Content for backlinks
- Content for earned media
- SEO writing
- Landing page writing
- Ad copy writing
