Copywriting and written content
Great content drives results — Patch creates goal-focused copy tailored to your needs, crafted by experienced writers.
Before we start working on any copywriting project at our agency, we define the strategy behind the requirement. A brand’s copy and content are the difference between someone using its products and services or not. If it’s done well, it can be used to move customers through the customer journey more quickly and accelerate a brand’s growth.
As an agency we’ve been producing copy and written content since 2010 and in that time, we’ve sifted through some bullshit.
The number one thing we consistently see amongst successful brands is contrary to what the textbooks say, they didn’t write with their customer first or their industry first, they wrote with their objectives first. Don’t get us wrong, we’re bloody brilliant writers and we thoroughly research our client’s target markets and their customer personas. We know what we’re producing will excite their audience and compel them to take action, but we differ because before we put pen to paper we make a plan of what this piece should achieve, how it will achieve it and how it’s performance can be monitored.
It’s that approach that helped us develop
the Patch content recipe.
View our work Our Copywriting Services
Brand messaging and tone of voice development
Website copywriting
Landing page copy
Service page content
About us and company storytelling
Blog writing and content strategy
SEO copywriting and optimisation
Email marketing copy
Sales and nurture sequences
Case studies and testimonials
White papers and reports
Press releases
Newsletter content
What about the power of words?
We’re probably the first content and copywriting agency you’ve seen that has got to 313 words without claiming you have milliseconds to excite a client, or you’ll lose them. Honestly, good products will sell with bad copy and sometimes, even bad products with bad copy will sell provided they have the support of a good salesperson or good lead acquisition campaign.
We reckon you know the power of great writing anyway otherwise you wouldn’t have ended up on this page. We also suspect you think we’re on to something with our approach otherwise you wouldn’t have gotten to 378 words.
Why bother paying a copywriting agency?
Loads of people don’t and their business does just fine and loads of people buy expensive whisky and mix it with cola and still end up drunk. Our point about whisky is, if you’re spending money on something expensive, combine it with something quality to get the most out of it. Getting prospects to visit your website, blog, brochure (or any written or graphical content, for that matter) isn’t easy or cheap and you really want to get the best return on that energy and spend.
So many businesses get wrapped up in acquisition and increasing the number of website visitors that they forget about the factors which influence a conversion. We always hear about traffic growth; not enough people think about conversion growth.
If next year your website traffic and average sale value remained the same and your sales conversion rate increased by 10% (e.g., moving from 10% conversion to 11% conversion rate) you would increase your sales revenue by 10% YOY.
Marketing can be an expensive activity and, in our opinion, the best way to ensure you get the most out of the money you spend is; good copy and good content that has been produced with objectives in mind.
What about your self-proclaimed greatness as writers?
Naturally we’re great writers, we’re a multi-sector agency and we have experience of adapting to a range of industries and audiences. In our team we have published authors, ex-journalists and career copywriters. Our understanding of marketing as an agency means we do more than write, we produce the words that make the difference between a bounce or a checkout, the words that excite and educate customers and lead them to take the action you want.
It wouldn’t have been the same without that, would it?
Our approach to copywriting and content
Our approach depends on the objective. We’ll hold a meeting to learn more about your project and its objectives and then we’ll recommend our best writer for the job and produce a writing guide to ensure everything we produce remains on strategy and objective led. When it’s ready to publish, we’ll help you set targets so you can monitor the impact.
We produce all kinds of written copy and content, we can work with writing guides, replicate an existing style in the absence of a writing guide or produce writing guides of a brand has many writers and would benefit from a defined approach.
What if I don’t have a strategy? – This can link nicely to the strategy page
If you don’t have a formal strategy, you probably have a good idea about your market and why it uses your products and services, we offer a strategy creation service but for smaller brands a one on one with one of our consultants is enough for us to understand the strategic direction of your business and ensure there is a strategy in place for our copywriting project.
The criteria for successful copy and content
We’ve been crafting copy that converts since 2010
We’re a full-service marketing agency—copywriting integrates seamlessly with your broader strategy
We write for your audience, not to win awards or show off
Every project starts with understanding your brand, goals, and customer
We only recommend the copy you actually need, not a bloated package
Our writers have produced content across dozens of industries and formats
We’re transparent about timelines, revisions, and what good copy can (and can’t) do
We work to agreed outcomes and KPIs, not arbitrary word counts
We’ve turned down projects when copywriting wasn’t the real solution
All copy is original, researched, and optimised for performance
It’s that approach that helped us develop the Patch content recipe.
The number one thing we consistently see amongst successful brands is contrary to what the textbooks say, they didn’t write with their customer first or their industry first, they wrote with their objectives first. Don’t get us wrong, we’re bloody brilliant writers and we thoroughly research our client’s target markets and their customer personas. We know what we’re producing will excite their audience and compel them to take action, but we differ because before we put pen to paper we make a plan of what this piece should achieve, how it will achieve it and how it’s performance can be monitored.
How much does copywriting and written content cost?
Our approach depends on the objective. We’ll hold a meeting to learn more about your project and its objectives and then we’ll recommend our best writer for the job and produce a writing guide to ensure everything we produce remains on strategy and objective led. When it’s ready to publish, we’ll help you set targets so you can monitor the impact.
We produce all kinds of written copy and content, we can work with writing guides, replicate an existing style in the absence of a writing guide or produce writing guides of a brand has many writers and would benefit from a defined approach.
What if I don’t have a strategy?
If you don’t have a formal strategy, you probably have a good idea about your market and why it uses your products and services, we offer a strategy creation service but for smaller brands a one on one with one of our consultants is enough for us to understand the strategic direction of your business and ensure there is a strategy in place for our copywriting project.
Is there a minimum or maximum project size?
There’s no minimum of maximum project size. We’ve written copy for entire websites with hundreds of pages, we’ve been the resident writer for some of our clients for over five years and for others we have worked on a single one-off project to get them off to a good start.
Things we’re proud of stats
113
Total brand worked with since launch
45%
Average client revenue growth
187%
Average web conversion increase YOY
our team
Meet the team
Alicia Earls
Communications Director
Alicia is a storyteller at heart, bringing two decades of experience in strategic communication to every project. Her talent lies in crafting messages that stick, whether through sharp copy or building partnerships that resonate. Alicia’s work ensures brands are not just heard but remembered, helping them build lasting connections with their audiences.
Georgia Dorrell
Account Manager
Georgia is passionate about SEO and the power of thoughtful user experience. She loves exploring how people interact with websites and is dedicated to creating journeys that feel seamless, intuitive and genuinely helpful. With an eye for detail and a commitment to continuous improvement, Georgia helps clients strengthen visibility while ensuring every touchpoint supports a positive user experience.
Jackson Clark
Managing Director
When Jackson founded Patch in 2010, he envisioned a company that would support and recognise the power of the events and venue industry through effective marketing. Known for his magnetic personality and extensive network, Jackson has built Patch into a trusted name in the sector. His leadership combines a genuine passion for collaboration with a clear vision for driving impactful results.
case studies
Featured work
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Great people,
saying great things
What a team! For more than 10 years Patch have supported our venue in all aspects of marketing, including creating our fabulous new website for
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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Jackson, Melissa and the whole Patch team are absolutely brilliant. Always up for a challenge and with the skill and know-how to drive it to
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We have worked with patch for close on about 8 years now. All I can say is that they are an incredible team to work
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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