Marketing for event software brands
Are you an Events SaaS company looking for marketing support from an agency that actually gets events?! If you’re reading this – then you probably are! When it comes to working with a marketing agency – you know that it’s vital for whoever you work with to understand the events landscape, as well as your own specific needs and goals.
At Patch, we are Event SaaS marketing specialists, and we are ready to take your marketing to the next level. We understand just what it takes to formulate a marketing strategy that generates leads and ideally results in after-sales. Since 2010, we’ve been instrumental in helping businesses in the events industry achieve their targets.
How do we do that? By utilising the best digital marketing channels, from SEO, paid advertisements (on both social media and search engines), web development, content creation and social media management, we know how to target the right audience; at the right time.
Understanding your goals and objectives is our primary concern, whether that’s increased sales, heightened brand awareness, or nurturing an engaged community on social media.
Events SaaS Marketing Services
Without sounding too cliched – we’ve designed our services around the needs of Events SaaS brands. Some companies use all of the services we have on offer – others work with us on an ad-hoc or project-specific basis. We’ll work with you to understand what services will benefit and complement your existing team’s skillset.
After we’ve had a chat and understand your requirements – we’ll send you a proposal that states what we can achieve for you – and how! We believe in being transparent, open and honest – so you can get as granular as you like with us – meaning you can make a clear and informed decision about working with us.
Event SaaS Marketing Campaigns Built on Strategy
So, why should you work with us? – for fun? – don’t worry; the laughs come as standard for all of our clients. However, a close second is to make sure you get the best return on investment possible. Our digital marketing initiatives are KPI-focused and data-driven, meaning that we will ensure measurable targets are centred around your bottom line.
We take a 4-pronged approach to strategy building with our clients.
- Assess – your previous strategy, current brief, goals and objectives.
- Plan & Research – your target market, current market conditions and future trends.
- Create – a strategy that meets your needs, to be approved by you.
- Execute – by putting the plan’s ‘wheels’ in motion, including interactive dashboards so you can see our progress every step of the way.
Our Approach: Digital Marketing for SaaS
Whether you provide hybrid conferencing software, security solutions or host end-to-end events management software; your marketing strategy and plan needs to be meticulous yet clear and actionable.
As digital marketing specialists with over two decades of experience; we will take the time to understand the intricacies of your target audience and establish the best course of action on how to seek them out, and turn them into engaged, revenue-boosting customers.
Monitoring and optimising for best performance
Your target market is influenced by an unlimited number of factors. It means the best approach now, may not be the best approach in the future. Everything from consumer confidence to the publics’ preference to interact with certain challenges, images, colours, or words will impact how consumers engage (or don’t) with different messages, mediums, brands, products, and services.
We provide an online performance dashboard that will bring all marketing performance data into one place alongside your website’s analytics.
The performance dashboard will become the centre of regular meetings with your account manager as it’s used to review performance and share learnings between teams.
Want to talk?
Contact us for a chat about your marketing and growth goals and we’ll tell you if we’re the right agency to reach them, and if we can… how we’ll do it and when you’ll see results.
Social media marketing services Kent
What better way to engage your potential and existing users than digital advertising? Here at Patch, our knowledgeable team have decades of experience in reaching the right audience at the right time.
Our team will work with you to develop a thorough understanding of your target buyers and determine the most effective channels to advertise your brand on. We can create an end-to-end strategy that we can also implement for you, or we can advise you on specific parts of your advertising journey according to your needs.
We build audiences that match the exact profiles of the users you are looking to attract. We use behavioural targeting to create brand awareness; ensuring your brand is in front of qualified prospects now they are looking for solutions like yours.
Just let us know what you need help with, and we can take it from there! To find out more about the types of digital advertising we can help you with, check out this page.
Navigating the media landscape can give you a headache if you’re not careful! Through careful research, we find relevant, high-quality websites and publications that are of interest to your audience – saving you time in finding the most effective ad space. Understanding your audience is vital to maximising the use of your budget – we like to save the leg work for our clients by providing a full media buying service – so you can get on with the stuff you’d rather be doing.
Our media buying process looks like this: We do all the channel research, make contact with the relevant media channels on your behalf, make your bookings and send over deadlines (providing specifications and contacts for any design work); then we provide you with performance reviews to show your return on investment.
Email marketing is a great way to reach new audiences and improve conversions. It also serves as a great way to re-engage your existing client base – making sure your user get the most out of their investment with you.
Our approach to email marketing doesn’t include any overly eager, annoying sales messaging or ‘spammy’ practices that will end up with your emails in your client’s junk or unsubscribe list. We study your customer journeys from start to finish and devise an email marketing strategy that keeps your target audience interested in your brand, latest news, offers; and ultimately increases leads and conversions.
Our expert team can create a bespoke plan for you that covers strategy, content, execution and analysis after each campaign. Alternatively, we can help you with a specific part of the process if that’s all you require. Get in touch to find out how we can take your e-mail marketing strategy from zero to hero.
Social media is a great channel to reach potential customers and continually create a buzz around your products and services. Our marketing strategies can include both organic and paid social media activity, engaging your target audience with creative content.
The aim of any social media marketing is to ultimately either drive traffic or generate leads. This is achieved through content that educates, informs and engages with your audience.
As Event SaaS marketing experts, we are well equipped to assist you at all stages of your social media marketing journey – whether you are looking to build and execute a strategy with ongoing support, or require ad-hoc assistance for a specific campaign – Patch has it covered.
Here at Patch, our approach to SEO is focused on meeting client objectives, whether that’s launching new software, creating demand around updates, or building on your site’s functionality. Our SEO team can help boost business in your desired markets using an expert blend of content and SEO practices – providing you with a full-service approach to SEO.
You already know the power of the almighty search engine and in our opinion, a successful SEO strategy puts you in front of your target market, at every stage of the customer journey as they use search engines to look for what you provide. Our main goal is to make sure our clients’ websites are found in search engines time after time as their customers are searching for the solutions you provide.
We also provide our clients with an interactive marketing performance dashboard. It allows them to analyse the performance of their SEO activity in real-time. It provides all metrics including ranks, traffic, goal conversion, organic search queries, backlinks and much more.
We’re proud of our transparency and performance. It’s why we give the event SaaS we work with the tools to monitor their marketing activity in real-time.
Quality content is at the centre of every great marketing strategy – however, it’s easier said than done! At Patch, our approach to content production revolves around your objectives. Our experienced writers provide a multitude of types of copy and written content – making writer’s block a thing of the past for you!
We produce copy that ranges from short-form social media captions to e-mail marketing content, press releases & blogs – we can help you at whatever stage you need us. If you already have a strategy in place and are looking for some ad-hoc support – we can do that! If you’ve found yourself at a dead end before you’ve even begun – our team can take you from planning all the way through to executing your content – view us as an extension of your team.
Get in touch with us for some advice or a quote (no pressure or cringy sales tactics – and that’s a Patch promise!)
As an Events SaaS marketing agency, here at Patch; our expert team have been building an online presence for brands in the events sector since 2010, and in that time have designed, built and maintained websites for businesses at varying stages of their lifecycle. Whether you need your existing site optimized, a single landing page or an entirely new website, our experienced team can do it all.
Our clients range from SaaS start-ups to international conference centres and household names, with web projects that vary in size, functionality and complexity. Our team have the capabilities to advise, optimize and develop according to your needs, to make your vision a reality.
We understand that ultimately, your goal is to attract more visitors to your site and increase conversions. So along with the objectives you provide in your brief, we always keep this ultimate goal in mind.
We’re a Google Partner in the events industry that provides PPC services for search, content distribution, social media, display and video channels. Our agency has managed campaigns for some of the most competitive brands in the world. We have a track record of demonstrating ROI and helping our clients grow their businesses using our expert PPC techniques.
We focus on qualified acquisition and lead generation – tracking campaign performance from first click through to sale and every step in between. Our approach to campaign structuring allows us to test, learn and adapt quickly to performance data ensuring you are always getting the most from your PPC budgets.
Event SaaS Marketing Campaigns Built on Strategy
Creating a marketing plan involves a lot of careful research, planning and forethought. Being an Events SaaS brand places you in a unique position in the Events Industry. Determining the best strategy for your business all depends on your target market, and what their needs are.
Since 2010 we have been creating strategies that generate qualified leads and result in conversions for all types of brands in the events industry – from hybrid events providers to AV SaaS companies. It’s because of this experience, and our long-standing relationships with our clients that we can direct and advise you when it comes to creating a first-class marketing strategy.
What happens once you have your strategy in place? Well…that’s up to you – we can act as an extension of your team, executing the strategy, or we can assist by providing you with a clearly set out marketing plan that outlines actionable points for you and your team to fulfil. If you need a marketing strategy and plan that will take you to the next level, get in touch with us at info@patch.marketing or on 01892 572 700.
The Support You Need
At Patch, we believe in working with our clients in a collaborative manner – providing more of what you need, and none of what you don’t. We specialise in advising and consulting with our clients; providing them with the knowledge, value and resources that enable them to meet long and short-term goals.
As experts in your field, we know there are many moving parts to your operation, and we aim to seamlessly integrate as an extension of your team – providing the level of support you need – when you need it. Our team can create, analyse, and execute the right marketing plan, the right way for you.
Talk to us today by dropping us a line over at info@patch.marketing, or give us a call on 01892 572 700. Alternatively, fill in the contact form and we’ll get back to you on the same day.
