Event Marketing for Exhibiting Companies
Turn events into predictable revenue, not hopeful conversations. Most exhibitors do the hard part and miss the return.
You show up. You staff the stand. You scan badges. Then nothing happens. We help exhibiting brands turn events into measurable pipeline, before, during, and after the show.
Marketing support for exhibitors
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What changes when Patch runs your event marketing
Demand before the event.
40% of event value happens before anyone arrives.
We build campaigns that:
- Target registered attendees by role and intent
- Book meetings before doors open
- Position you as a must-visit brand, not an optional stop
Outcome: warmer conversations, better-qualified leads.
Visibility during the event
Footfall is not the goal. Relevance is.
We support:
- Live social amplification
- Side event and workshop promotion
- Real-time content capture that keeps you top of mind
Outcome: higher-quality engagement, not just more traffic.
Revenue after the event
Most exhibitors stop too early.
We run post-event campaigns that:
- Segment leads by behaviour, not badge scans
- Continue conversations while interest is highest
- Connect event engagement to pipeline and sales
Outcome: clearer ROI and shorter sales cycles.
Marketing built for how events actually work now
- Sponsors book late
- Workshops outperform talks
- Side events pull harder than main stages
- Buyers expect relevance, not pitches
We design event strategies around reality, not theory.
What exhibitors use Patch for
Pre-event attendee targeting
Meeting and demo booking campaigns
Workshop and roundtable promotion
Post-event lead nurturing
Event ROI reporting sales teams trust
Results, not promises
Our clients see:
- Stronger meeting-to-opportunity conversion
- Clear attribution from event to revenue
- Events becoming repeatable sales channels
If it can’t be measured, it doesn’t make the plan.
Who this is for
- Event tech and SaaS companies
- Suppliers and service providers
- Brands exhibiting at multiple events per year
If you treat events as a branding exercise only, this won’t fit.
Things we’re proud of
187%
Average web conversion increase
113
Brands we’ve supported across SEO
86%
Our clients have an average site health of
38%
Clients have reported a increase in website
Our team
Meet the team
Jackson Clark
Managing Director
When Jackson founded Patch in 2010, he envisioned a company that would support and recognise the power of the events and venue industry through effective marketing. Known for his magnetic personality and extensive network, Jackson has built Patch into a trusted name in the sector. His leadership combines a genuine passion for collaboration with a clear vision for driving impactful results.
Melissa Tyler
Account Director
Since joining Patch in 2018, Mel has redefined how data and creativity come together in marketing. Her expertise in social media and omnichannel marketing strategy is matched only by her ability to innovate and build meaningful relationships across the events industry. Mel’s talent for fresh, results-driven ideas has cemented her role as a key player in the team’s success.
Tony Hill
Account Director
Tony has an unrivalled understanding of SEO and the ability to simplify even the most intricate marketing goals. Since joining Patch in 2020, he has earned a reputation for his methodical approach and an unwavering commitment to delivering results. Tony’s depth of knowledge and strategic mindset make him a cornerstone of Patch’s client success stories.
Sam Seymour
Account Director
Specialising in PPC and paid advertising campaigns that deliver measurable impact. With a focus on precision and long-term strategy, Sam brings an analytical edge to every campaign, helping brands achieve sustainable growth and measurable ROI on marketing spend.
Case studies
Featured work
Testimonials
Great people, saying great things
Jackson, Melissa and the whole Patch team are absolutely brilliant. Always up for a challenge and with the skill and know-how to drive it to
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We love working with the Patch team. Their extensive industry specific knowledge means they understand how the busy event industry works and how to best
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We can’t recommend Patch highly enough for their incredible work in transforming the way our consumers engage with our digital platforms. From web development to
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Jackson and team Patch are, to quote Tina Turner, ‘simply the best’… If you are a business that wants a strong industry presence, which ultimately
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Jackson and the team are just amazing. We worked with them for our SEO on the website and during the period of their support, our
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The vision for growth for the Westminster Venue Collection required a fresh direction in a digital marketing partner – one that was creative, transparent, innovative
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I have had the pleasure of working with Jackson and the Patch team across a number of my roles, and they are always fantastic to
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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We have worked with patch for close on about 8 years now. All I can say is that they are an incredible team to work
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What a team! For more than 10 years Patch have supported our venue in all aspects of marketing, including creating our fabulous new website for
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Patch have an exceptional knowledge of the UK events industry, and a proactive and innovative approach to marketing and digital services. Highly recommended.
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Make your next event pay off
Let’s look at your event calendar and identify where revenue is being missed.