On-Page SEO
We optimise every element of your pages to increase visibility ensuring you're showing up where your audience is searching.
SEO is split into four parts that work together to improve your search visibility: on-page SEO, off-page SEO, technical SEO, and local SEO. On-page SEO refers to all the optimisation efforts we do directly on your website’s content and structure, ensuring every page is optimised to rank for your target keywords and convert your visitors.
Our on-page works helps Google understand how relevant your website is to a specific search term and includes some of its most important ranking factors. From meta titles and descriptions to header tags, internal linking structures, and content quality, every element on your page sends signals to search engines about what your content offers and who it serves.
Don’t just take our word for it.
View our workOur SEO services
Title tag and meta description optimisation
Header tag structure and hierarchy
Content optimisation for target keywords
Internal linking strategy and implementation
URL structure optimisation
Image optimisation and alt text
Content audits
Keyword mapping
User experience and readability improvements
Mobile responsiveness optimisation
Page speed and Core Web Vitals enhancement
Duplicate content identification and resolution
Call-to-action placement and optimisation
Our approach to on-page SEO
On-page SEO strategy usually takes a content focus. But, importantly, not all content is SEO content.
You can write the most wonderful copy about your innovative range of trainers but if it’s not optimised, it won’t rank (unless you’re Nike, but that’s a whole other conversation). SEO content is optimised in a number of specific ways to incorporate many ranking factors. This includes the right keywords at the right frequency, the headings used on each page, internal linking, metadata, optimisation of images – but, in equal measure, relevancy.
Why Patch as your SEO Agency
We’re specialists in on page SEO
We’re a full-service marketing agency, we can provide additional services such as web-development, advertising, design or PPC
We only have an interest in selling you what you need
We’ve been established since 2010
We have a proven track record of improving visibility
We take a methodical approach tailored to your site’s unique needs
We’re honest and transparent, we’ve turned clients away if SEO doesn’t suit their business
We work to goals we agree with our clients
Chemistry, transparency and brilliant results.
Patch is a full-service digital marketing agency, with departments dedicated to each service that we provide. This means that we can not only provide our clients with experts, but that we can provide the services which are most suitable for your business: it’s about what’s going to work.
Our approach to everything that we do is focused on gaining a true understanding of our clients and their businesses, ensuring that we know exactly who we’re targeting, with what and when, to ensure that we’re maximising opportunity and can work out exactly what’s right for your target market(s).
All of this helps us to build great relationships with great people: we work in partnership with our clients to generate the best outcomes and help them to meet their objectives.
At Patch we’re about chemistry, transparency and brilliant results – simple.
The role of on-page SEO
Search engines keep massive indexes of content from all over the internet and file it away, ready for when somebody makes a search. When the search is made, Google sifts through its index of content to find the most relevant results for that search term. On-page SEO factors tell Google how relevant your page is to each search: kind of important.
Things we’re proud of stats
187%
Average web conversion increase of
113
Brands we’ve supported across SEO
86%
Our clients have an average site health of (including new clients we’ve just gained)
38%
Clients have reported a increase in website sessions
our team
Meet the team
Tony Hill
Account Director
Tony has an unrivalled understanding of SEO and the ability to simplify even the most intricate marketing goals. Since joining Patch in 2020, he has earned a reputation for his methodical approach and an unwavering commitment to delivering results. Tony’s depth of knowledge and strategic mindset make him a cornerstone of Patch’s client success stories.
Max Meads
Account Manager
Max is passionate about building strong client relationships and delivering exceptional service. His proactive mindset and keen understanding of marketing strategies make him a reliable partner for clients and a valuable member of the Patch team.
Hannah Crowley
Senior Marketing Executive
Hannah brings energy and curiosity to everything she does, quickly making her mark at Patch. Eager to expand her expertise in PPC and SEO, she approaches every project with enthusiasm and attention to detail, supporting the team in delivering outstanding results.
Georgia Dorrell
Account Manager
Georgia is passionate about SEO and the power of thoughtful user experience. She loves exploring how people interact with websites and is dedicated to creating journeys that feel seamless, intuitive and genuinely helpful. With an eye for detail and a commitment to continuous improvement, Georgia helps clients strengthen visibility while ensuring every touchpoint supports a positive user experience.
case studies
Featured work
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Great people,
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What a team! For more than 10 years Patch have supported our venue in all aspects of marketing, including creating our fabulous new website for
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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Jackson, Melissa and the whole Patch team are absolutely brilliant. Always up for a challenge and with the skill and know-how to drive it to
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We have worked with patch for close on about 8 years now. All I can say is that they are an incredible team to work
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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