Technical SEO
Technical SEO ensures your website is healthy, fast, and easy to navigate, so both visitors and search engines can trust and engage with your content.
SEO is built on four key areas: on-page SEO, off-page SEO, technical SEO, and local SEO. Each works together to improve visibility and performance, but technical SEO is what ensures your website can be properly crawled, indexed and trusted by search engines.
There are a number of factors involved in this and they can vary based on the initial development and build of a website. However, there are also fixes that can be made after a build. That means that whether we’re looking after your web development or just your SEO strategy, we can implement technical SEO updates at any stage with our in-house SEO team and experienced web developers.
Technical SEO ensures your website performs at its best. It includes maintaining an accurate sitemap, an up-to-date robots.txt file, and ensuring key pages are crawlable.
Technical website health can change over time too. For example, internal or external links might break, pages may be removed, or you may implement a new page that’s similar to one you already have and need a canonical tag. With this in mind, monitoring the technical health of your website is something that should be done on an ongoing basis, errors can pop up seemingly out of the blue or in response to Google’s algorithm updates. At Patch, we make sure your website continues to perform at its best, supporting your wider SEO strategy and keeping your site search-ready.
Don’t just take our word for it.
View our workOur SEO services
Technical SEO strategy creation
Technical SEO audits
Site architecture and URL structure optimisation
Sitemap creation and updates
Robots.txt management
Crawlability and indexability checks
Canonical tag implementation
Site speed and performance optimisation
Mobile and Core Web Vitals improvements
Fixing broken links and redirect management
Monitoring and resolving technical SEO issues
SEO tracking and reporting on technical metrics
Technical SEO Agency
Technical SEO is all about ensuring your website is in ‘good overall health’ so that Google perceives it’s well-kept and authoritative.
There are a number of factors involved in this and they can vary based on the initial development and build of a website. However, there are also fixes that can be made after a build. That means that whether we’re looking after your web development or just your SEO strategy, we can implement technical SEO updates at any stage with our in-house SEO team and experienced web developers.
User experience vs. technical SEO
Ahh, the ongoing ‘battle’ that isn’t. As a technical SEO agency that offers web development services, we hear about this a lot.
Occasionally in SEO you can be faced with a dilemma: your developers are implementing something to improve user experience, but it’s not ‘SEO best practice’. This often leads to a dispute between technical SEOs and developers – and both are actually likely to be right.
Implementing an SEO best practice is all about including relevant, high quality content on a website that is easy to navigate and authoritative. Yes, there are guidelines to follow – but any SEO strategy must be approached holistically, and technical SEO is a part of that.
That said, an understanding of technical SEO is certainly going to help when it comes to building an effective website that presents fewer technical issues later down the line, and stands in good stead to rank well from the start.
User experience
User experience, as the name suggests, is all about optimising a website to ensure each user has the best possible experience with it. Easy to understand navigation, clear calls to action, and a well-chosen typography set are all examples of things that should be taken into consideration when creating a great UX.
The best way to ensure both technical SEO and user experience and optimised is to make sure both parties have some understanding of the other’s craft – if the SEO team has a basic understanding of web development, and the web devs have a basic understanding of SEO, confusion is less likely.
That is a core benefit of choosing an agency who offers both.
Why Patch as your SEO Agency
We’re a specialist SEO digital agency with deep technical expertise
We’re a full-service marketing agency, able to support web development and technical fixes alongside SEO
We focus on implementing only the technical improvements your website truly needs
We’ve been established since 2010
We have a proven track record of improving site performance, crawlability, and search visibility
We follow a methodical, tailored approach
We’re honest and transparent, if technical SEO isn’t the right focus for your site, we’ll tell you
We work to goals we agree with our clients
Our approach to technical SEO
We run monthly SEO audits designed to simulate how Google sees your website and alert us to any potential hiccups.
First and foremost, this ensures that all of the pages that should be crawled and indexed have no crawl errors and are showing in search. Then we can ensure that they are at their best both technically and with the right optimised content.
Technical SEO measurement
Technical SEO activity often provides clear, measurable metrics. Monthly SEO audits give a site health score and error count, which enable us to target our activity towards those areas. However, often these areas require wider context.
For example, an audit may present that a few of your pages are not crawlable. It may be the case that this is deliberate and, as long as this is shown in your sitemap, perfectly correct. It’s important to have a thorough understanding of SEO in order to properly analyse these ongoing updates. We take a holistic approach to SEO and use our expertise to recognise why things are the way that they are – and more importantly, whether they should be or not.
We also provide real-time data on our marketing activity which can be accessed by you, at any time (via a dashboard), as well as monthly SEO and technical health reports.
Why choose Patch as your technical SEO agency
Our in-house web development and SEO teams work continually together in partnership. Thanks to our combined expertise, we’re able to ensure every decision works not to boost arbitrary statistics, but to get you real results that ultimately convert into business.
Our approach to technical SEO is tried and tested. While it works best when implemented alongside a full SEO strategy, there is always value to be gained and we like to encourage regular technical SEO checks for all our clients.
We only want to provide the services that are right for your business – no more, no less. All you need to do is tell us your goals; then, you can let us do the rest.
Things we’re proud of stats
187%
Average web conversion increase of
113
Brands we’ve supported across SEO
86%
Our clients have an average site health of (including new clients we’ve just gained)
38%
Clients have reported an increase in website sessions
our team
Meet the team
Tony Hill
Account Director
Tony has an unrivalled understanding of SEO and the ability to simplify even the most intricate marketing goals. Since joining Patch in 2020, he has earned a reputation for his methodical approach and an unwavering commitment to delivering results. Tony’s depth of knowledge and strategic mindset make him a cornerstone of Patch’s client success stories.
Max Meads
Account Manager
Max is passionate about building strong client relationships and delivering exceptional service. His proactive mindset and keen understanding of marketing strategies make him a reliable partner for clients and a valuable member of the Patch team.
Hannah Crowley
Senior Marketing Executive
Hannah brings energy and curiosity to everything she does, quickly making her mark at Patch. Eager to expand her expertise in PPC and SEO, she approaches every project with enthusiasm and attention to detail, supporting the team in delivering outstanding results.
Georgia Dorrell
Account Manager
Georgia is passionate about SEO and the power of thoughtful user experience. She loves exploring how people interact with websites and is dedicated to creating journeys that feel seamless, intuitive and genuinely helpful. With an eye for detail and a commitment to continuous improvement, Georgia helps clients strengthen visibility while ensuring every touchpoint supports a positive user experience.
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What a team! For more than 10 years Patch have supported our venue in all aspects of marketing, including creating our fabulous new website for
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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Jackson, Melissa and the whole Patch team are absolutely brilliant. Always up for a challenge and with the skill and know-how to drive it to
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We have worked with patch for close on about 8 years now. All I can say is that they are an incredible team to work
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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