Event Marketing for Organisers
Grow attendance. Prove ROI. Build events people return to. If your event growth relies on opinions, it will stall. Data wins internal buy-in. Strategy wins registrations.
Most organisers still treat marketing as a pre-event push. That leaves revenue, sponsors, and long-term audience growth on the table. We help organisers turn a single event into a repeatable growth engine, before, during, and after doors open.
Event growth you can prove
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What we deliver
More registrations, earlier.
86% of Gen Z registers within two weeks of an event. Waiting for “early bird momentum” is no longer a strategy.
We build campaigns that:
- Drive demand before speakers are final
- Accelerate registrations in the T-8 week window
- Keep registration open without killing urgency
Outcome: fuller rooms, stronger data, fewer last-minute discounts.
Side events that outperform the main stage
Side events now drive attendance, connection, and sponsor value.
We help you:
- Market side events as acquisition channels
- Own neighbourhoods, not just venues
- Use micro-receptions to increase NPS
Outcome: higher-quality audiences and stronger pull beyond the main agenda.
Marketing built for multiple generations
Your audience is Gen X, Millennials, and Gen Z in the same room.
We design marketing that supports:
- Different learning styles
- Different decision timelines
- Different motivations for attending
Outcome: broader appeal without watering down your positioning.
A data strategy stakeholders trust
In complex events, opinions slow decisions.
We implement:
- Pre-event demand tracking
- Registration phase attribution
- Post-event engagement and connection reporting
Outcome: clearer decisions, faster approvals, stronger budgets next year.
How organisers use Patch
Delegate acquisition campaigns
Side event promotion and positioning
Speaker and content-led growth
Sponsor-ready performance reporting
Post-event attendee reports that extend value
Results that matter
45%
Average revenue growth year-on-year
187%
increase in web conversions
3y 9m
Total client average contract
113
Total brands worked with since launch
5y 2m
Current client average contact
Who this is for
- Conferences and summits
- Trade shows and exhibitions
- Festivals and large-scale experiences
- Organisers serious about repeat attendance and long-term growth
If your event is expected to “sell itself”, we’re not the right fit.
Our team
Meet the team
Jackson Clark
Managing Director
When Jackson founded Patch in 2010, he envisioned a company that would support and recognise the power of the events and venue industry through effective marketing. Known for his magnetic personality and extensive network, Jackson has built Patch into a trusted name in the sector. His leadership combines a genuine passion for collaboration with a clear vision for driving impactful results.
Melissa Tyler
Account Director
Since joining Patch in 2018, Mel has redefined how data and creativity come together in marketing. Her expertise in social media and omnichannel marketing strategy is matched only by her ability to innovate and build meaningful relationships across the events industry. Mel’s talent for fresh, results-driven ideas has cemented her role as a key player in the team’s success.
Sam Seymour
Account Director
Specialising in PPC and paid advertising campaigns that deliver measurable impact. With a focus on precision and long-term strategy, Sam brings an analytical edge to every campaign, helping brands achieve sustainable growth and measurable ROI on marketing spend.
Tony Hill
Account Director
Tony has an unrivalled understanding of SEO and the ability to simplify even the most intricate marketing goals. Since joining Patch in 2020, he has earned a reputation for his methodical approach and an unwavering commitment to delivering results. Tony’s depth of knowledge and strategic mindset make him a cornerstone of Patch’s client success stories.
Case studies
Featured work
Testimonials
Great people, saying great things
Jackson, Melissa and the whole Patch team are absolutely brilliant. Always up for a challenge and with the skill and know-how to drive it to
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We love working with the Patch team. Their extensive industry specific knowledge means they understand how the busy event industry works and how to best
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Patch have an exceptional knowledge of the UK events industry, and a proactive and innovative approach to marketing and digital services. Highly recommended.
We can’t recommend Patch highly enough for their incredible work in transforming the way our consumers engage with our digital platforms. From web development to
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Jackson and team Patch are, to quote Tina Turner, ‘simply the best’… If you are a business that wants a strong industry presence, which ultimately
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Jackson and the team are just amazing. We worked with them for our SEO on the website and during the period of their support, our
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The vision for growth for the Westminster Venue Collection required a fresh direction in a digital marketing partner – one that was creative, transparent, innovative
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What a team! For more than 10 years Patch have supported our venue in all aspects of marketing, including creating our fabulous new website for
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We have worked with patch for close on about 8 years now. All I can say is that they are an incredible team to work
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Jackson, Tony and the whole team did a fantastic job helping us conceive then design and execute a new website and comprehensive marketing campaign to
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I have had the pleasure of working with Jackson and the Patch team across a number of my roles, and they are always fantastic to
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Ready to grow your next event?
Let’s talk about your audience, your timeline, and where growth is being left on the table.