Should venues use WhatsApp for enquiries?
Over 1 billion people have WhatsApp. You can contact a radio show, you can message the BBC, you can book a hotel room and you can order a taxi but… you can’t contact a venue.
10 easy SEO tips for wedding venues
SEO is part art and part science, it’s both technical and creative. There are dangers if you get SEO wrong, the worst penalty is your website being removed from Google rankings. Due to the risks involved we don’t recommend taking on technical elements of SEO, unless you know what you’re doing, but a lot of SEO activity is already covered in your marketing mix, if you follow our easy to implement and relatively low risk SEO tips below you can make your existing marketing activity increase your search rankings without costing you any more time or money
Content marketing for venues
Has your venue got a content marketing strategy? If you don’t have one I highly recommend reading our case study on the power of content marketing for venues. After reading how a venue, with a single bit of content, achieved a revenue that in its strongest month of the campaign was 50% over forecast you might want to read on.
This article looks at the reasons for a venue to do content marketing and provides advice on how to create marketing content for venues that will get results.
How to write a venue marketing strategy
A marketing strategy can have different definitions depending on industry, in short it’s an exercise in which you take a long, hard look at yourself as an organisation and determine where you are, where you want to be and how you’re going to get there. A strategy is more than a marketing activity plan or SWOT analysis, it’s both of those and much more.
How we did it: merlin hits target for first time in 7 years
What does it take to build a strategy that ensures your business hits its targets? Merlin Events is the events and entertainment division of Merlin Entertainments, the operator of a number of visitor attractions including the London Eye, Madame Tussauds and the Sea Life Centre London Aquarium. In 2018, Merlin approached us to talk about.