Technical SEO is all about ensuring your website is in ‘good overall health’ so that Google perceives it’s well-kept and authoritative. There are a number of factors involved in this and they can vary based on the initial development and build of a website.
SEO is SEO, right? Not if you’re strategic. There is only so much SEO activity you can carry out at any time. It’s knowing how and when to choose the activities that matter most.
On-page SEO refers to anything that happens on your website, off-page is anything away from it (backlink acquisition, for example).
On-page SEO provides Google with insight into how relevant your website is to a search term and includes some of its most important ranking factors.
SEO has two core elements: on-page and off-page. Off-page SEO is activity that takes place away from your website but has an impact on how it is perceived by Google. This is largely in relation to the authority of your website.
Local SEO is one element of SEO strategy, which takes on a location-based focus to increase website traffic and enquiries from people looking for a product or service in your local area.
A successful SEO campaign has objectives at its heart, usually targeting a specific business area, location or product type. Quality over quantity.